May 22, 2008
KGW NewsChannel 8 Provides Unprecedented Oregon Primary Coverage
Belo Corp. Station Finds New Ways to Reach Audience
PORTLAND, OR -- For the first time in decades, Oregon voters participated Tuesday in a Presidential Primary in which the nominee is still undecided. With the stakes sky-high and interest on a global scale, KGW NewsChannel 8 responded with unparalleled election coverage.
"We worked hard to provide viewers and web users with the best and most extensive coverage," said KGW News Channel 8 News Director Rod Gramer. "There were at least four different ways people could see our coverage."
"Decision 2008: The Oregon Primary" spanned across three television outlets (KGW-TV, Northwest Cable News, and Portland's CW) and the award winning website, KGW.com.
But further setting KGW apart on election night the coverage itself. The station's entire staff pitched in to give TV viewers three-and-a-half continuous hours of election returns, analysis from the state's top two political pollsters, and candidate interviews.
In this new media world, KGW also went interactive, allowing viewers to question our political consultants themselves on-line. KGW.com enjoyed a fifty-percent surge in both new visitors and page views.
No other station in the market devoted as many resources and as much on-air time to the election-- which took place during a ratings period.
"We see it as our responsibility to provide the best and deepest coverage possible on Election Night," said Gramer. "It is democracy in action."
About Belo Corp.
Belo Corp. is one of the nation's largest pure-play publicly-traded television companies, with annual revenue of approximately $775 million. The Company owns and operates 20 television stations, including ABC, CBS, NBC, FOX, CW and MyNetwork TV affiliates reaching more than 14 percent of U.S. television households, and their associated Web sites, in 15 highly-attractive markets across the United States. Belo stations consistently deliver distinguished journalism for which they have received significant industry recognition including nine Alfred I. duPont-Columbia University Silver Baton Awards; nine George Foster Peabody Awards; and 19 national Edward R. Murrow Awards all since 2000, and in each case more than any other commercial station group in the nation. Nearly all Belo stations rank first or second in their local market. Belo owns stations in seven of the top 25 markets in the nation, with six stations located in the fast-growing, top-14 markets of Dallas/Fort Worth, Houston, Seattle/Tacoma and Phoenix. Additionally, the Company has leveraged its local television assets to create regional cable news channels in Texas and the Northwest increasing its impact in those regions. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications at 214-977-6835.