June 10, 2008
Two Belo Stations Receive 2008 NABEF Service to America Awards
DALLAS -- Belo Corp. (NYSE: BLC) announced today that KTVK and KTVB were presented last evening with National Association of Broadcasters Education Foundation (NABEF) 2008 Service to America Awards. Service to America Awards are the highest public service honor given in the broadcast television industry and are awarded to television stations that demonstrate an ongoing commitment to public service in their local communities.
KTVK, Belo's independent station in Phoenix, was selected to receive the Television "Partnership" Award for its "Are You My Family?" campaign which showcases children for adoption through news stories and on the Web. Since the campaign premiered in June 2006, 65 children have been featured and 38 of them have been matched with adoptive families. This is well over twice the rate at which these children are normally adopted. In 2007, KTVK produced a special half-hour program to explain the adoption process. Because of the success of this partnership, the state agency responsible for these children is considering expanding the strategy throughout the state of Arizona. The partners for this ongoing campaign are Fore Adoption Foundation and Aid to Adoption of Special Kids.
KTVB, Belo's NBC affiliate in Boise, was given the "Friend In Need" Award by the judges for its "March Against Meth" campaign which fostered awareness about methamphetamine addiction and the services that are available in the community for families. The station dedicated 100 percent of its public service resources statewide for the entire month of March to educate adults and children on the dangers of Meth. Moreover, the campaign resulted in the Idaho Governor's involvement in launching the Idaho Meth Project and created new support for building the area's first detox center.
These honors mark the seventh and eighth Service to America Awards earned by Belo television stations since 1998 when NABEF introduced the program. The Celebration of Service to America Awards are sponsored and produced by NABEF with major support from Bonneville International Corp. and the National Association of Broadcasters.
Belo Corp. is one of the nation's largest pure-play publicly-traded television companies, with annual revenue of approximately $775 million. The Company owns and operates 20 television stations reaching more than 14 percent of U.S. television households, including ABC, CBS, NBC, FOX, CW and MyNetwork TV affiliates, and their associated Web sites, in 15 highly-attractive markets across the United States. Belo stations consistently deliver distinguished journalism for which they have received significant industry recognition including nine Alfred I. duPont-Columbia University Silver Baton Awards; nine George Foster Peabody Awards; and 19 national Edward R. Murrow Awards all since 2000, and in each case more than any other commercial station group in the nation. Nearly all Belo stations rank first or second in their local market. Belo owns stations in seven of the top 25 markets in the nation, with six stations located in the fast-growing, top-14 markets of Dallas/Fort Worth, Houston, Seattle/Tacoma and Phoenix. Additionally, the Company has created regional cable news channels in Texas and the Northwest increasing its impact in those regions. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.