June 16, 2008
Channel 11 Kicks Off the Spirit of Texas Food Drive
21st Annual Food Drive Helps Houston's Hungry During Long Summer Months
HOUSTON -- KHOU-TV/DT Channel 11 continues its longtime commitment to hunger relief in Houston with the 21st Annual Spirit of Texas Food Drive benefiting the Houston Food Bank. Channel 11 and its partners Kroger, Shell and the Gulf Coast Regional Blood Center encourage Houstonians to donate to the month-long food drive, which kicked off on Wednesday, June 11th. Summer marks the most crucial time of year for Houston's hungry, as thousands of area school children will be without free meals provided at school, and food pantries often find themselves at their lowest levels.
Non-perishable food donations will be collected at area Kroger locations through July 11th. Kroger will help make donating quick and convenient by offering ready-made bags of food, pre-packaged with items needed most by the Food Bank and available in a variety of prices. A list of participating Kroger locations as well as a list of the Houston Food Bank's most needed items can be found at www.khou.com. Helpful Houstonians can also donate online to the virtual food drive by visiting www.houstonfoodbank.org.
The Spirit of Texas Food Drive will culminate on Friday, July 11th with Channel 11 broadcasting live throughout the day, 5:00 a.m. to 6:00 p.m., from the Kroger located at 5150 Buffalo Speedway in Houston. Volunteers will be on hand to accept donations, and a phone bank will be set up for viewers to dial in with monetary contributions as well.
In 2007, the Spirit of Texas Food Drive generated over 302,000 pounds of food and more than $340,000 in cash donations. The Houston Food bank distributes more than 35 million pounds of food and other essentials each year to nearly 400 hunger relief programs in an 18 county service area.
KHOU-TV is part of Belo Corp., one of the nation's largest pure-play publicly-traded television companies, with annual revenue of approximately $775 million. The Company owns and operates 20 television stations reaching more than 14 percent of U.S. television households, including ABC, CBS, NBC, FOX, CW and MyNetwork TV affiliates, and their associated Web sites, in 15 highly-attractive markets across the United States. Belo stations consistently deliver distinguished journalism for which they have received significant industry recognition including nine Alfred I. duPont-Columbia University Silver Baton Awards; nine George Foster Peabody Awards; and 19 national Edward R. Murrow Awards all since 2000, and in each case more than any other commercial station group in the nation. Nearly all Belo stations rank first or second in their local market. Belo owns stations in seven of the top 25 markets in the nation, with six stations located in the fast-growing, top-14 markets of Dallas/Fort Worth, Houston, Seattle/Tacoma and Phoenix. Additionally, the Company has created regional cable news channels in Texas and the Northwest increasing its impact in those regions. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.