June 18, 2008
KTVB Remains Market Leader in News Ratings
Boise, ID -- KTVB News Channel 7 extended its winning streak against all news competition in the May 2008 Nielsen ratings period. The NBC affiliate owned by Belo Corp. once again posted major victories in all newscasts, maintaining its long held position as the #1 choice for news in the Boise market.
According to the Nielsen research, KTVB is the most watched station for morning news, noon news, news at 5pm, news at 6pm and news at 10pm, Monday through Friday, in all key demographics. The Nielsen data in fact illustrates that more viewers depend on News Channel 7 for their news than all other stations in the market combined.
"While NBC primetime has ebbed a bit, KTVB remains at a high level with local news performance. It's more evidence that local news is the most important aspect of a local station"; said Doug Armstrong President and General Manager of KTVB.
From sign on to sign off, Sunday through Saturday, KTVB delivered an impressive 46 in market household share, more than double its nearest competitor.
About Belo Corp.
Belo Corp. is one of the nation's largest pure-play publicly-traded television companies, with annual revenue of approximately $775 million. The Company owns and operates 20 television stations, including ABC, CBS, NBC, FOX, CW and MyNetwork TV affiliates, reaching more than 14 percent of U.S. television households, and their associated Web sites, in 15 highly-attractive markets across the United States. Belo stations consistently deliver distinguished journalism for which they have received significant industry recognition including nine Alfred I. duPont-Columbia University Silver Baton Awards; nine George Foster Peabody Awards; and 19 national Edward R. Murrow Awards all since 2000, and in each case more than any other commercial station group in the nation. Nearly all Belo stations rank first or second in their local market. Belo owns stations in seven of the top 25 markets in the nation, with six stations located in the fast-growing, top-14 markets of Dallas/Fort Worth, Houston, Seattle/Tacoma and Phoenix. Additionally, the Company has leveraged its local television assets to create regional cable news channels in Texas and the Northwest increasing its impact in those regions. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications at 214-977-6835.