August 1, 2008

KGW NewsChannel 8 Kicks Off KGW School Supply Drive

Belo station addresses need for school success

PORTLAND, OR -- KGW NewsChannel 8 in partnership with OnPoint Community Credit Union and Fred Meyer Stores today kicked off the first KGW School Supply Drive to equip 5,000 local area children with the basic school supplies that they couldn't otherwise afford. In Oregon, two in five children live in low-income families and cannot afford even the most basic school supplies.

"We've identified this as a critical need in our community, and just a small amount of money can make a significant difference in a child's life," said DJ Wilson, president and general manager of KGW NewsChannel 8. "We're thrilled to have business partners who are joining us in addressing this issue before the school year begins."

Throughout the month of August, the drive encourages viewers to make cash and loose supply donations of any amount or to simply purchase a $25 Virtual Pack, which will supply one student with the basic supplies needed for an entire year. All donations will benefit local area schools and will be distributed with the help of Schoolhouse Supplies, the non-profit Free Store for Teachers. Supplies collected at Fred Meyer will be distributed with the additional help of Salvation Army.

Cash and/or loose supply donations can be made at any participating Fred Meyer or OnPoint Community Credit Union. Cash donations can also be me made online at kgw.com/schoolsupply or schoolhousesupplies.org.

"At OnPoint, giving back to our community is an important part of our mission," said Rob Stuart, President/CEO of OnPoint. "We believe everyone should have the tools they need to succeed and are honored to support KGW's School Supply Drive."

"Schoolhouse Supplies and The Salvation Army (a long-time School Supply Drive partner of Fred Meyer) are two of the most critical non-profits serving families in our communities," said Michael L. Ellis, president of Fred Meyer Stores. "It takes a little help from everyone to make our students have the chance to excel in school, and we are grateful for the hard work these organizations do in our communities."

The drive launches Friday, August 1st with the Schoolhouse Supplies Kick-Off Party at Jamison Square Park. Details of this and other supply drive events are listed on kgw.com/schoolsupply.

"Schoolhouse Supplies is delighted to be part of this campaign that will propel our Free Store for Teachers to the next level, by raising awareness of the need for school supplies and offering the community an easy way to make a tangible difference in the lives of thousands of children," said Gayle Kellman, Executive Director of the award-winning non-profit which supports public education by giving students and teachers free classroom supplies. "This partnership with KGW NewsChannel 8, Fred Meyer and OnPoint Community Credit Union will stock the shelves of our Free Store for Teachers at the beginning of the school year, when the need for basic school supplies is the greatest."

About OnPoint
OnPoint Community Credit Union is the largest credit union in Oregon, serving more than 187,000 members and with assets of $2.6 billion. Founded in 1932, OnPoint Community Credit Union's field of membership includes everyone who lives or works in 10 designated Oregon counties (Benton, Clackamas, Columbia, Lane, Linn, Marion, Multnomah, Polk, Washington and Yamhill) and in Clark and Skamania counties in Washington.

About Fred Meyer
Fred Meyer Stores, based in Portland, Ore., offers one-stop shopping at its 129 multi-department stores in four western states. Nearly 30,000 Fred Meyer associates help customers fill their food, apparel, and general merchandise needs in Alaska, Idaho, Oregon and Washington. Stores range in size from 65,000 to 200,000 square feet and carry more than 250,000 products under one roof. Additionally, Fred Meyer contributes more than $5 million to communities across the Northwest each year, through grants from the Fred Meyer Foundation as well as product donations, cash donations and sponsorships. Fred Meyer Stores is a division of The Kroger Co. (NYSE: KR).

About Schoolhouse Supplies
Schoohouse Supplies is an award-winning nonprofit that supports public education in Portland by giving students and teachers free classroom supplies. The mission, "to serve classrooms in need by operating a volunteer-run Free Store for Teachers, which is stocked with supplies donated by the community," is based on the belief that every child deserves school supplies and has the right to a quality education. Founded by Portland School parent Katie Gold, Schoolhouse Supplies has grown from serving 11 schools to all 130 Portland Public Schools. In this time the non-profit has distributed an estimated retail value of more than $9.8 million dollars in school supplies.

About Belo Corp.
Belo Corp. is one of the nation's largest pure-play, publicly-traded television companies, with annual revenue of approximately $775 million. The Company owns and operates 20 television stations reaching more than 14 percent of U.S. television households, including ABC, CBS, NBC, FOX, CW and MyNetwork TV affiliates, and their associated Web sites, in 15 highly-attractive markets across the United States. Belo stations consistently deliver distinguished journalism for which they have received significant industry recognition including nine Alfred I. duPont-Columbia University Silver Baton Awards; nine George Foster Peabody Awards; and 23 national Edward R. Murrow Awards all since 2000, and in each case more than any other commercial station group in the nation. Nearly all Belo stations rank first or second in their local market. Belo owns stations in seven of the top 25 markets in the nation, with six stations located in the fast-growing, top-14 markets of Dallas/Fort Worth, Houston, Seattle/Tacoma and Phoenix. Additionally, the Company has created regional cable news channels in Texas and the Northwest increasing its impact in those regions. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.