July 1, 2008
Al Dia Creates Soccer Tournament Copa AlDia
Dallas TX, July 1, 2008 Spanish-language daily newspaper Al Dia announced today the creation of COPA AL DIA, a soccer tournament for local youth players ages 12-16. The tournament will take place Aug. 9-17.
The tournament will be managed by PROSPORT, a Mexican marketing and event planning company led by former Mexican great Enrique Borja.
"We are proud to put together Copa Al Dia, which will serve as an additional link between Al D a, with its strong tradition of providing sports news, and the fast-growing Hispanic community," Al Dia publisher Alejandro Sanchez Sobrino said. "This tournament will enable young players to participate in a highly visible event which could lead to been discovered by various school coaches and potential clubs."
COPA AL DIA will take place on two consecutive weekends at Bob Weisman Sports Complex in Lewisville, Texas. The qualifying round will be played Aug. 9-10 and the championship round on Aug. 16-17.
"It's a great honor to participate along with Al Dia on this tournament," said Enrique Borja, president of PROSPORT. "With this tournament Al Dia shows the commitment with the Hispanic community in Dallas and Fort Worth. Besides providing excellent coverage of Local sports, now Al Dia organizes an event that gives kids the opportunity to practice a sport".
Borja, who is also president of Mexico's pro soccer team Tigres de Monterrey, added: "This tournament will offer opportunities for young soccer players to demonstrate their talent ... and aspire to follow a career as an athlete, or to have a chance at a scholarship through soccer."
COPA AL DIA will field 48 teams in 3 categories for boys and girls. Each team will consist of 17 players and will play a minimum of 3 matches. The tournament will be sanctioned by accredited referees.
COPA AL DIA will have extensive promotion and coverage through Telemundo's KXTX Channel 39, Univision Radio's KLNO 94.1 Radio Recuerdo, plus coverage in Al Dia, The Dallas Morning News, Quick and the community weeklies NeighborsGo. Additionally, game stories and standings will be published on aldiatx.com.
Official sponsors of COPA AL DIA are Verizon FIOS, Carnival Supermarkets and Friendly Chevrolet.
Registration is open at www.aldiatx.com/copaaldia
COPA Al Dia Contacts:
Jesus Padilla at (214) 881-3256 or at firstname.lastname@example.org
Iris Diaz at (469) 977-3723 or at email@example.com
About Al Dia
Al Dia, the only local Spanish-language daily newspaper in the Dallas-Fort Worth area, is published Monday through Saturday and has received numerous awards for excellence in journalism, along with its Web site, aldiatx.com. Al Dia is published by The Dallas Morning News, the flagship subsidiary of A. H. Belo Corp., (NYSE: AHC), a news and information company that owns and operates four daily newspapers and 12 associated Web sites. A. H. Belo publishes special issues that target young adults and the Hispanic market, with Quick and Al Dia in Dallas-Fort Worth, and La Prensa in Riverside.