September 5, 2008

First KGW School Supply Drive Wraps Up with Success

Belo station's efforts help over 5,000 needy students

PORTLAND, OR -- KGW NewsChannel 8 in partnership with OnPoint Community Credit Union and Fred Meyer Stores concluded its first month-long KGW School Supply Drive on August 31. The drive exceeded the goal of providing 5,000 local area children with the basic school supplies that they couldn't otherwise afford. Two in five children in Oregon live in low-income families that cannot afford even the most basic school supplies.

"We are grateful that our viewers once again answered the call to help those less fortunate," said DJ Wilson, president and general manager of KGW NewsChannel 8. "Basic supplies can make the difference between success and failure in a child's education. Our business partners were a key part in reaching out to Oregonians to help making the drive a success."

Throughout August, the drive encouraged viewers to make cash and loose supply donations or to purchase a $25 Virtual Pack, which supplies one student with the basic supplies needed for an entire year. All donations benefit local area schools and will be distributed with the help of Schoolhouse Supplies, the non-profit Free Store for Teachers. Salvation Army is also providing assistance in distributing supplies collected at Fred Meyer.

"We appreciated the opportunity to participate in the KGW School Supply Drive. The generosity and support of our members and employees throughout the campaign has been incredible. Everyone really pulled together to make sure that our local students are equipped with the tools they need for this school year," said Mary Jane Campbell, SVP/Marketing and Consumer Products for OnPoint Community Credit Union.

"Our customers always come through for our communities, and they did it again this year," said Michael Ellis, president of Fred Meyer Stores." We're grateful to everyone who helped us make sure all our students are ready for school this year."

"Schoolhouse Supplies is thrilled with the success of this campaign and impressed with the generosity of the KGW viewers," said Gayle Kellman, Executive Director of Schoolhouse Supplies. The school supplies and money donated will greatly help us to ensure that children throughout the area have the tools they need to learn and succeed."

About OnPoint
OnPoint Community Credit Union is the largest credit union in Oregon, serving more than 188,000 members and with assets of $2.6 billion. Founded in 1932, OnPoint Community Credit Union's field of membership includes everyone who lives or works in 10 designated Oregon counties (Benton, Clackamas, Columbia, Lane, Linn, Marion, Multnomah, Polk, Washington and Yamhill) and in Clark and Skamania counties in Washington.

About Fred Meyer
Fred Meyer Stores, based in Portland, Ore., offers one-stop shopping at its 129 multi-department stores in four western states. Nearly 30,000 Fred Meyer associates help customers fill their food, apparel, and general merchandise needs in Alaska, Idaho, Oregon and Washington. Stores range in size from 65,000 to 200,000 square feet and carry more than 250,000 products under one roof. Additionally, Fred Meyer contributes more than $5 million to communities across the Northwest each year, through grants from the Fred Meyer Foundation as well as product donations, cash donations and sponsorships. Fred Meyer Stores is a division of The Kroger Co. (NYSE: KR).

About Schoolhouse Supplies
Schoohouse Supplies is an award-winning nonprofit that supports public education in Portland by giving students and teachers free classroom supplies. The mission, "to serve classrooms in need by operating a volunteer-run Free Store for Teachers, which is stocked with supplies donated by the community," is based on the belief that every child deserves school supplies and has the right to a quality education. Founded by Portland School parent Katie Gold, Schoolhouse Supplies has grown from serving 11 schools to all 130 Portland Public Schools. In this time the non-profit has distributed an estimated retail value of more than $9.8 million dollars in school supplies.

About Belo Corp.
Belo Corp. is one of the nation's largest pure-play, publicly-traded television companies, with annual revenue of approximately $775 million. The Company owns and operates 20 television stations reaching more than 14 percent of U.S. television households, including ABC, CBS, NBC, FOX, CW and MyNetwork TV affiliates, and their associated Web sites, in 15 highly-attractive markets across the United States. Belo stations consistently deliver distinguished journalism for which they have received significant industry recognition including nine Alfred I. duPont-Columbia University Silver Baton Awards; nine George Foster Peabody Awards; and 23 national Edward R. Murrow Awards all since 2000, and in each case more than any other commercial station group in the nation. Nearly all Belo stations rank first or second in their local market. Belo owns stations in seven of the top 25 markets in the nation, with six stations located in the fast-growing, top-14 markets of Dallas/Fort Worth, Houston, Seattle/Tacoma and Phoenix. Additionally, the Company has created regional cable news channels in Texas and the Northwest increasing its impact in those regions. Additional information is available at or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.