September 19, 2008
KING 5 Launches Northwest Response to Help Victims of Hurricane Ike
SEATTLE, WA -- KING 5 has launched Northwest Response, a KING 5 effort put into place when a disaster strikes to help collect cash donations from viewers to help victims of Hurricane Ike, which ravaged families and businesses in southeast Texas. Donations are accepted at any US Bank in western Washington, on-line at www.seattleredcross.org or viewers can also mail a check to Northwest Response, c/o KING 5, P.O. Box 19640, Seattle, WA 98109. All donations collected will go to the American Red Cross Hurricane Fund.
"We are always amazed and pleased with the response of our community when we ask them to step up and help others." said Pat Costello, vice president and station manager of KING 5, king5.com, KONG 6/16 and NorthWest Cable News.
Northwest Response was initiated by KING 5 following the Tsunami of 2004. More than $400,000 was raised to benefit Mercy Corps, Northwest Medical Teams (now called Medical Teams International) and World Vision.
The second effort came with Hurricane Katrina with $708,000 donated to the American Red Cross. Last year, Northwest Response helped with support the American Red Cross' relief fund, collecting $55,000 to help people displaced when they lost their homes in the southern California wildfires. In December 2007, the local chapters of the American Red Cross were given close to $500,000 for Northwest Response to help aid families in southwest Washington who lost their homes and businesses after the severe winter storms.
About Belo Corp.
Belo Corp. is one of the nation's largest pure-play, publicly-traded television companies, with annual revenue of approximately $775 million. The Company owns and operates 20 television stations reaching more than 14 percent of U.S. television households, including ABC, CBS, NBC, FOX, CW and MyNetwork TV affiliates, and their associated Web sites, in 15 highly-attractive markets across the United States. Belo stations consistently deliver distinguished journalism for which they have received significant industry recognition including nine Alfred I. duPont-Columbia University Silver Baton Awards; nine George Foster Peabody Awards; and 23 national Edward R. Murrow Awards all since 2000, and in each case more than any other commercial station group in the nation. Nearly all Belo stations rank first or second in their local market. Belo owns stations in seven of the top 25 markets in the nation, with six stations located in the fast-growing, top-14 markets of Dallas/Fort Worth, Houston, Seattle/Tacoma and Phoenix. Additionally, the Company has created regional cable news channels in Texas and the Northwest increasing its impact in those regions. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.