Belo Station is #1 for 36th consecutive Nielsen ratings period
PORTLAND, OR--KGW NewsChannel 8 earned its 36th consecutive win sign-on to sign-off in the November 2008 Nielsen ratings period which ended November 26. The station continued its local dominance in the 5:00-7:00 PM hours, with its 5:00 PM newscast of record capturing more than the combined audience share of the two closest competitors.
Election night on November 4 demonstrated the area's clear preference of KGW NewsChannel 8 and NBC News for vital news coverage. At 8:00 PM, at the threshold of history, more households watched KGW than all three of the competing stations combined.
November included the premiere of KGW NewsChannel 8's newest program, Live @ 7, hosted by Stephanie Stricklen. The local groundbreaking program that features a high level of viewer interactivity premiered on November 10 following the general election season. The program immediately captured an enthusiastic following. After only 12 days on the air the show earned a sweeps average just one share apart from the syndicated veteran program Entertainment Tonight.
In the month of November, Portlanders flocked to kgw.com and kgw.com/mobile, breaking all-time records for visitors to the site. kgw.com tallied 1,194,000 unique visitors, the first time the site exceeded 1 million unique visitors in a single month. Kgw.com now averages 700,000 unique visitors per month.
Use of kgw.com/mobile in November totaled 223,112 page views, also an all-time record for mobile, fueled by the site's special "real-time election results" application. Year to year, mobile usage increased by 90%, demonstrating the audience appetite to access news on demand and on the go.
"We're thrilled at how our viewers and online visitors have embraced our efforts to provide news and information on multiple platforms," said DJ Wilson, president and general manager of KGW Media Group. "The Live @ 7 program, kgw.com, and kgw.com/mobile all offer unique ways to interact and stay informed."
About Belo Corp.
Belo Corp. is one of the nation's largest pure-play, publicly-traded television companies, with 2007 annual revenue of $777 million. The Company owns and operates 20 television stations reaching more than 14 percent of U.S. television households, including ABC, CBS, NBC, FOX, CW and MyNetwork TV affiliates, and their associated Web sites, in 15 highly-attractive markets across the United States. Belo stations consistently deliver distinguished journalism for which they have received significant industry recognition including nine Alfred I. duPont-Columbia University Silver Baton Awards; nine George Foster Peabody Awards; and 23 national Edward R. Murrow Awards - all since 2000, and in each case more than any other commercial station group in the nation. Nearly all Belo stations rank first or second in their local market. Belo owns stations in seven of the top 25 markets in the nation, with six stations located in the fast-growing, top-14 markets of Dallas/Fort Worth, Houston, Seattle/Tacoma and Phoenix. Additionally, the Company has created regional cable news channels in Texas and the Northwest increasing its impact in those regions. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.
KGW NewsChannel 8 - - - Where The News Comes First!
1501 S.W. Jefferson Street, Portland, Oregon 97201