SEATTLE, WA -- KING 5 continues its dominance in the Seattle-Tacoma market, proving again that it is one of the most powerful NBC affiliates in the country. KING 5 is one of only three NBC stations in the top 15 markets which are number one sign-on to sign-off. In the important demographics of Adults 25 - 54, KING 5 averaged a 2.2 rating/11 share sign-on to sign-off.
In the just-ended November 2008 sweeps period, Seattle-Tacoma's NBC affiliate was able to grow its primetime lead-in into Late News viewers. KING 5 News delivered as many viewers as its competitors combined in the Monday through Friday time periods of 4:30 a.m., 5 a.m., 6 a.m., noon, 5 p.m. and 6:30 p.m. KING 5 News at 11 p.m. beat the other market stations in the key demographics that advertisers covet.
The wealth of local and syndicated programs such as Evening Magazine, Upfront, Gardening with Ciscoe, HS GameTime, Ellen, Dr. Phil and Oprah helped KING 5 deliver the overall ratings crown. Evening Magazine finished 2nd in the marketplace in key demographics and continues to be one of the most watched local programs on television. Perennial daytime program champions Ellen, Dr. Phil and Oprah won their time-periods convincingly with women and adult demographics.
"We're pleased with our recent performance", says Ray Heacox, President and General Manager. "We believe that our commitment to local programming, our expanded consumer news reporting combined with reliable First Alert weather, offer viewers the most comprehensive local coverage in the market."
The Seattle-Tacoma DMA switched measurements to Nielsen's Local People Meters officially in October 2007. LPM's provide media entities with daily demographic ratings and a more accurate picture of the television habits of the market. With ratings now available monthly, KING 5 continues to lead the market with the key demographics most coveted by advertisers.
About Belo Corp.
Belo Corp. is one of the nation's largest pure-play, publicly-traded television companies, with 2007 annual revenue of $777 million. The Company owns and operates 20 television stations reaching more than 14 percent of U.S. television households, including ABC, CBS, NBC, FOX, CW and MyNetwork TV affiliates, and their associated Web sites, in 15 highly-attractive markets across the United States. Belo stations consistently deliver distinguished journalism for which they have received significant industry recognition including nine Alfred I. duPont-Columbia University Silver Baton Awards; nine George Foster Peabody Awards; and 23 national Edward R. Murrow Awards - all since 2000, and in each case more than any other commercial station group in the nation. Nearly all Belo stations rank first or second in their local market. Belo owns stations in seven of the top 25 markets in the nation, with six stations located in the fast-growing, top-14 markets of Dallas/Fort Worth, Houston, Seattle/Tacoma and Phoenix. Additionally, the Company has created regional cable news channels in Texas and the Northwest increasing its impact in those regions. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.