December 5, 2008

WWL-TV Leads In November Sweeps and Investigative Reports

New Orleans, LA -- During the November ratings period, WWL-TV Channel 4 has again won the sign-on to sign-off battle according to Nielsen Media Research. This continues a wining streak that has lasted over 30 years and 135 sweeps.

Channel 4 Executive News Director Chris Slaughter said: "I'm very proud of the work that was done over the past month. The stories our staff filed took a lot of in-depth research and knocking on doors repeatedly."

In November, Eyewitness News continued its award-winning "4 Investigates" reports. Journalist Lee Zurik questioned a high-profile trash contractor's billing practices in two parishes; follow-up stories uncovered allegations that the company's crews had dumped raw sewage in New Orleans City Park. Other features revealed possible construction problems with modular homes and irregular payments in a drug treatment program for inmates. An undercover crew also showed viewers the ease with which criminals can sell stolen copper, a problem that has become too common in south Louisiana since Hurricanes Katrina and Rita.

"This is truly journalism at its best." said Slaughter. "But it's not something we do just during ratings. Everyday each member of the WWL staff strives to do excellent work. We'll continue to do follow-ups, and hopefully bring about positive change for Louisiana."

The station has also shown some increases - especially in its morning broadcasts. Channel 4's "Early Edition" with anchor Rob Nelson, earned an astonishing 8 rating; this 5AM program ranked higher than any of the other New Orleans stations' evening or late newscasts. Channel 4's "Eyewitness Morning News" from 7-8AM, co-anchored by veterans Sally-Ann Roberts and Eric Paulsen, earned a 12.2 rating, a 2 point increase over the previous sweeps period. Paulsen also commanded mid-day, with a 15.2 rating or one-third of the audience in WWL-TV's DMA.

Legendary co-anchors Angela Hill and Dennis Woltering's "Eyewitness News at Five" achieved a 14 rating, earning a 23.5% share of all households. Their audience was larger than the audience of all of the market's other 5PM newscasts - combined. Hill and Woltering also lead at 6PM, where Channel 4 earned a 14.3 rating. At 10PM, anchors Mike Hoss and Lucy Bustamante won the market's late news crown with a 13.9 rating for "Eyewitness News Nightwatch", more than doubling its closest competitor.

With exclusive investigative reports and a dedication to covering events in more detail, WWL-TV continues to earn the title of "Louisiana's News Leader".

Source: Nielsen New Orleans overnights, rolling averages (Oct. 30, 2008 to Nov. 26, 2008)

About Belo Corp.
WWL-TV is part of Belo Corp., one of the nation's largest pure-play, publicly-traded television companies, with 2007 annual revenue of $777 million. The Company owns and operates 20 television stations reaching more than 14 percent of U.S. television households, including ABC, CBS, NBC, FOX, CW and MyNetwork TV affiliates, and their associated Web sites, in 15 highly-attractive markets across the United States. Belo stations consistently deliver distinguished journalism for which they have received significant industry recognition including nine Alfred I. duPont-Columbia University Silver Baton Awards; nine George Foster Peabody Awards; and 23 national Edward R. Murrow Awards - all since 2000, and in each case more than any other commercial station group in the nation. Nearly all Belo stations rank first or second in their local market. Belo owns stations in seven of the top 25 markets in the nation, with six stations located in the fast-growing, top-14 markets of Dallas/Fort Worth, Houston, Seattle/Tacoma and Phoenix. Additionally, the Company has created regional cable news channels in Texas and the Northwest increasing its impact in those regions. Additional information is available at or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.