December 16, 2008
WFAA-TV/DT Set to Conduct More "Shut-Off" Tests on December 17 to Help Viewers Check DTV Readiness
December 16, 2008 Dallas, Texas Earlier this month, WFAA conducted a series of "shut-off" tests to help area television viewers check their readiness for the switch from analog to digital television on February 17, 2009.
During the testing process, viewers that receive their signal over the air and do not have proper converter box technology in place will see a notification on their screen. Viewers that subscribe to satellite television services including DISH or DirecTV, as well as most cable television services, will not be affected by the change.
"So far our tests have been conducted in some of our highest rated local news programs, such as Good Morning Texas," said WFAA president and general manager Mike Devlin, "in order to reach as broad an audience as possible."
Devlin said the station has conducted six different tests since October 15, and has scheduled more tomorrow, December 17, to provide consumers additional opportunities to check their televisions to see if they are prepared for the switch.
WFAA will participate in this year's second D-FW market wide shut-off test tomorrow; other local broadcast stations are also slated to participate. WFAA will air special information during News 8 broadcasts at 6:25 a.m., 6:25 p.m. and 10:25 p.m. for five minutes each. The day of the test, viewers may call 1-877-388-5353 with questions about the switch. Data from these tests will be provided to local broadcasters to help them better target their DTV informational and educational efforts.
"As with the tests on December 4, these new five-minute tests will give viewers time to inspect all the televisions in their homes and check potential issues," said Devlin.
He added that WFAA encourages viewers to call the station and speak to technicians if they have questions.
About Belo Corp.
WFAA is a subsidiary of Belo Corp., one of the nation's largest pure-play, publicly-traded television companies, with 2007 annual revenue of $777 million. The Company owns and operates 20 television stations reaching more than 14 percent of U.S. television households, including ABC, CBS, NBC, FOX, CW and MyNetwork TV affiliates, and their associated Web sites, in 15 highly-attractive markets across the United States. Belo stations consistently deliver distinguished journalism for which they have received significant industry recognition including nine Alfred I. duPont-Columbia University Silver Baton Awards; nine George Foster Peabody Awards; and 23 national Edward R. Murrow Awards all since 2000, and in each case more than any other commercial station group in the nation. Nearly all Belo stations rank first or second in their local market. Belo owns stations in seven of the top 25 markets in the nation, with six stations located in the fast-growing, top-14 markets of Dallas/Fort Worth, Houston, Seattle/Tacoma and Phoenix. Additionally, the Company has created regional cable news channels in Texas and the Northwest increasing its impact in those regions. Additional information is available at www.belo.com or by contacting Dave Muscari, WFAA vice president/product development, at 214.977.6490.