January 8, 2009
KHOU Conducts Second DTV Test and Launches Spirit of Texas DTV Days
Houston, January 5, 2008 - This week, KHOU-TV/DT Channel 11 continues to help viewers in the Houston area prepare for the DTV switch on February 17 by participating in a second market-wide over-the-air test and by hosting Spirit of Texas DTV Days, an outreach effort with HEB Grocery Stores, Interfaith Ministries and Volunteer Houston.
On Tuesday, January 6, KHOU-TV and other local stations will join the Texas Association of Broadcasters for a series of over-the-air tests at 6:22 a.m., 5:22 p.m. and 10:22 p.m., each lasting approximately seven minutes. Houston-area viewers experienced the first market-wide test in December. During the test, viewers who are not prepared for the digital conversion will be prompted with a message on their screen. Those who are prepared will not be affected.
Prior to and following each test, viewers will be given a phone number to call if they do not get reception during the switch to a digital signal 1-877-DTV-5353. Information will be offered to callers in English and Spanish about the digital transition, converter boxes, how to apply for converter box coupons and more.
In addition to the over-the-air tests, KHOU will host Spirit of Texas DTV Days at ten area HEB stores on January 6, 7 and 10 from 1:00 to 5:00 p.m. The mission of this outreach effort is to help people fill out applications for coupons to offset the cost of converter boxes, as well as answer questions about converter box installation.
Spirit of Texas DTV Days will be staffed by volunteers provided by Interfaith Ministries and Volunteer Houston. Representatives from KHOU and HEB will also be there to assist.
Spirit of Texas DTV Days will be held at the following HEB locations:
Gulfgate 3111 Woodridge
Mi Tienda 1630 Spencer Hwy.
Baytown 2200 N. Main, Baytown TX
Beechnut 10100 Beechnut
Stubner/Louetta 7310 Louetta
Pearland 2805 Business Center Dr., Pearland TX
Pasadena 6210 Fairmont Parkway, Pasadena, TX
OST/Scott 6102 Scott Street
Black Hawk 9828 Blackhawk Blvd.
El Campo 306 N. Mechanic, El Campo, TX
KHOU-TV/DT is a part of Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, with 2007 annual revenue of $777 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Nearly all Belo stations rank first or second in their local market. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.