January 9, 2009
KING 5 Launches Northwest Response to Support Washington Flood Victims
Seattle, WA - KING 5 has launched Northwest Response, a KING 5 effort put into place when a disaster strikes to collect cash donations from viewers to help victims of the record-breaking floods across Western Washington. Donations are accepted at any U.S. Bank in Western Washington, on line at KING5.com or checks can be mailed to Northwest Response, c/o KING 5, P.O. Box 19640, Seattle, WA, 98109. All donations collected will go to the American Red Cross, a non-profit agency relying solely on the generosity of local communities for support.
Local American Red Cross chapters across Washington State are providing shelter, food and emotional support. Flood waters are constantly being monitored and disaster teams will continue to mobilize volunteers and supplies as authorities allow entry back into the affected areas.
"Many of the affected communities are still recovering from last year's devastating floods. It's almost unimaginable that so many people are at risk again," said Dr. Larry Petry, chief executive officer of the American Red Cross Serving King & Kitsap Counties. "We are extremely grateful to KING 5 and its viewers for their support of the flood relief efforts."
"In the past few years, KING 5's Northwest Response efforts have raised nearly two million dollars to help victims of emergencies, both here in our community and around the world." said Pat Costello, vice president and station manager of KING 5, KING5.com, KONG 6/16 and NorthWest Cable News."Once again we are asking our community to come together and help the victims of this massive flood."
Northwest Response was initiated by KING 5 following the Tsunami of 2004. More than $400,000 was raised to benefit Mercy Corps, Northwest Medical Teams (now called Medical Teams International) and World Vision.
The second effort came with Hurricane Katrina with $708,000 donated to the American Red Cross. In 2006, Northwest Response helped with support the American Red Cross's relief fund, collecting $55,000 to help people displaced when they lost their homes in the Southern California wildfires. In December 2007, the local chapters of the American Red Cross were given close to $500,000 for Northwest Response to help aid families in Southwest Washington who lost their homes and businesses after the severe winter storms. Victims of Hurricane Ike also received support from Northwest Response last September.
About Belo Corp.
Belo Corp. (BLC) is one of the nation's largest pure-play, publicly-traded television companies, with 2007 annual revenue of $777 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Nearly all Belo stations rank first or second in their local market. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.