January 20, 2009
Dallasnews.com Launches Online Auto Dealer Service Centers
Site offers comprehensive directory by brand and location
DALLAS (January 20, 2009) - Dallasnews.com is launching Dealer Service Center, a new directory of local auto service locations. The new site is part of The Dallas Morning News' suite of online and print products that connect local readers to advertising and services they want and need.
Dealer Service Center, found at www.dallasnews.com/dealerservicecenter , will help consumers find auto service providers in the DFW area and provide dealers a targeted opportunity to reach out to customers. "In today's challenging economic environment, people are likely to keep their cars longer, which means that the service segment will become increasingly important to both consumers and dealers as the need for maintenance grows," said Bill Bradley, Senior Director of Interactive/Verticals for The Dallas Morning News.
Consumers who need to repair their car will find a comprehensive directory of franchise dealers with service centers. The site combines the convenience of finding service providers by manufacturer and geographic zone, with hours of operation and other business information.
For advertisers, the Dealer Service Center provides a powerful consumer touch point at exactly the right time to engage. Advertisers on the site enjoy branding dominance, owning key segments of manufacturer audience. In addition, they can include special offers and scheduling to consumers seeking service or to trade or sell their autos.
The Dealer Service Center section is one more way The Dallas Morning News and dallasnews.com are leading the way in bringing the best local information to readers. The News' strategy of focusing on important local topics, reader perspectives and advertising enriches the lives of area citizens. Dallasnews.com's Dealer Service Center pages provide a consistent approach in an easy-to-find Web location.
About The Dallas Morning News
Established in 1885, The Dallas Morning News (dallasnews.com) is Texas' leading newspaper and serves a readership of more than 1.5 million. The newspaper has received eight Pulitzer Prizes since 1986, as well as numerous other industry awards recognizing the quality of its investigative and feature journalism, design and photojournalism. In 2005, The News received the Scripps Howard Foundation National Journalism Award for its editorial series calling for mandatory record votes in the Texas legislature, and its Web site, dallasnews.com, also was honored for Web reporting. In 2003, the paper launched the leading Spanish-language daily in North Texas, Al Dia, and the nation's first editorial blog. The Dallas Morning News is the flagship newspaper subsidiary of A. H. Belo Corporation (NYSE: AHC, ahbelo.com), a newspaper publishing and local news and information company that owns and operates four daily newspapers and 12 associated Web sites.