January 29, 2009

KREM 2 Receives United Way's Pacesetter Award

Spokane, WA 1/27/2009 - KREM 2 was one of six local companies to be recognized for supporting the United Way. KREM 2 helped set the tone for the United Way's record-breaking 2008 fundraising campaign. Despite the economic downturn, the United Way brought in 4.45 million dollars, which is a $55,000 increase from the previous year.

KREM 2 took a leadership role and increased its giving by 87% and encouraged other companies to do the same. KREM 2 started its United Way fund raising campaign early and hosted a variety of station-wide meetings. KREM 2 developed a compelling video that encouraged employees to support the drive and a social service speaker was invited to tell his or her story at each meeting, helping give our employees a better understanding of the needs the United Way addresses. The results were clear: a 50 % increase in participation from KREM 2 employees, an 87% increase in contributions and the average gift was up $58.

KREM 2's increased participation was led by our President and General Manager, Jamie Aitken, joining the United Way board. "We have remarkable employees," said Aitken. "In a tough economy, they have shown amazing generosity toward those who have so little, yet need so much. By itself, 'Pacesetter' is only a word. It became a reality for KREM/KSKN because our employees cared and showed the rest of the community what the spirit of compassion can accomplish. I'm deeply grateful for their commitment to such a worthwhile cause," he said.

"The response from our donors was remarkable," said Tim Henkel, President and CEO of the Spokane County United Way. KREM 2 is proud to be part of the United Way's success this year.

For more information contact Laura Papetti at lpapetti@krem.com

About Belo Corp.
Belo Corp. (BLC) is one of the nation's largest pure-play, publicly-traded television companies, with 2007 annual revenue of $777 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Nearly all Belo stations rank first or second in their local market. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.