February 2, 2009

WFAA-TV Schedules Digital Television (DTV) Question and Answer Sessions at D-FW Area YMCA Branches


Dallas, Texas -- The US Government mandated switch from analog to digital remains on schedule to occur on February 17, 2009.

For over a year, WFAA has conducted a series of community forums to answer consumers' questions about the switch. As the date of the switch draws nearer, the station has stepped up efforts in zip codes that may be disproportionately affected by the change.

"From the soft `shut off' tests on WFAA, as well as through our participation in market wide testing, we've known where the bulk of the questions coming to phone banks originated," said Mike Devlin, WFAA president and general manager.

"This data has helped us target our communication and outreach efforts, and get into the community and be even more accessible in areas that may be most affected by the changes. The YMCA of Metropolitan Dallas has branches in most of the zip codes affected, and has graciously allowed us to set up meetings in their locations," added Devlin.

Next week the station will be set up for more free DTV information meetings at the following locations:

Tuesday, February 3, at 7 p.m. at the Town North Family YMCA, 4332 Northaven Road in Dallas, Texas, 75229, (214)-357-8431

Wednesday, February 4, at 7 p.m. at the Grand Prairie Family YMCA, South Facility 4556 S. Carrier Pkwy, Grand Prairie, Texas, 75032, (972) 642-9632

Friday, February 6, at 6 p.m. at the Oak Cliff Family YMCA, 6701 S. Hampton Road, Dallas, Texas, 75232, (214) 330-6321

The meetings are free and open to the community.

"WFAA personnel have spent a good deal of time out in the community talking with groups, large and small, about the DTV transition," said Mike Devlin, the station's president and general manager.

Over the last two weeks the station has staged similar DTV events at the Lake Highlands Family YMCA in Dallas, the Hood County Senior in Granbury, and the West Dallas Multipurpose Center.

Groups interested in having WFAA personnel come speak about the DTV transition or would like brochures or other informational pieces, should contact the station's community marketing department at 214-748-9631.

About Belo Corp.
Belo Corp. (BLC) is one of the nation's largest pure-play, publicly-traded television companies, with 2007 annual revenue of $777 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Nearly all Belo stations rank first or second in their local market. Additional information is available at www.belo.com or by contacting Dave Muscari, WFAA-TV vp/Product Development, at 214-977-6835.