February 19, 2009

WFAA-TV/DT Tackles the Controversial Dallas Cowboys in a Special Series of 10pm News Reports, "America's Team or Jerry's Dream?" Beginning February 23

February 19, 2009 Dallas, Texas - Since the day Arkansas businessman Jerry Jones bought the Dallas Cowboys football team from Bum Bright in the late 1980s, it has been 20 years of unforgettable highs, heartbreaking lows and everything in-between for one of the world's celebrated sports franchises.

As Jones enters his third decade as possibly the most recognized owner in professional sports, WFAA puts the Cowboys under a new microscope in a series special reports beginning Monday, February 23, on the station's top rated News 8 Update at 10 p.m.

Sports anchor Dale Hansen leads the WFAA team on this hard look at the sports franchise labeled by many as "America's Team." News 8 will also present the results of a special, one-of-a-kind poll conducted by Public Strategies, Inc., where Cowboys fans candidly sound off about everything from "socks to jocks" during the Jerry Jones era.

Fans speak out on how they really feel about controversial players, the head coach, coordinators and assistant coaches of today and yesterday, the team's new billion-dollar stadium in Arlington, Texas as well as the Cowboys' renowned owner and general manager. Plus who's to blame for the current playoffs drought, and what really needs to change for the Dallas Cowboys to regain their former glory.

Hansen has exclusive interviews with Super Bowl winning Cowboys coach Jimmy Johnson from Miami, in addition to experts on successful business models and how the team stacks up in that arena.

"These reports are timely," said Michael Valentine, WFAA vice president/news, "and we look forward to sharing them at 10 p.m. all next week, along with the interesting results from the poll we have had in the field for some time now."

About Belo Corp.
Belo Corp. (BLC) is one of the nation's largest pure-play, publicly-traded television companies, with 2008 annual revenue of $733 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Nearly all Belo stations rank first or second in their local market. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.