April 2, 2009
Dallas-Fort Worth Area Winner Puts Community First in ABC "Extreme Makeover: "American Dream Edition" Promotion
April 2, 2009 - Dallas, Texas - In the spirit of the inspiring television series "Extreme Makeover: Home Edition," ABC is continuing to make American dreams come true, by giving away a total of $1 Million to help selfless individuals donating their time to community causes, in spite of their own financial hardship, as part of the "Extreme Makeover: American Dream Edition" promotion.
For a period of three weeks after January 1, WFAA-TV (Channel 8) encouraged viewers to share inspirational stories of people in the D-FW community giving time to nonprofits or charities, even though they had experienced economic hardship as a result of the current U.S. financial crisis.
WFAA-TV recognizes Helen Zimba of Carrollton, Texas. While she has recently suffered hardships of her own, she has continued to selflessly donate time and effort to Bryan's House, which provides medically managed child care, respite care, and community-based family-centered support services. Ms. Zimba was selected to receive $5,000 for her inspirational work and due to her efforts, Bryan's House also received $5,000 to help continue in their important mission of serving the North Texas community.
In addition, utilizing $1,000 in event-funds provided by ABC, WFAA-TV has connected with Bryan's House to create a unique community event where viewers may learn more about the charity, its inspirational mission and help gather additional donations through a unique "Extreme Baby Shower" at the station's Victory Park studio near downtown Dallas.
Details of this event are as follows:
WFAA-TV Throws "Extreme Baby Shower" for Bryan's House
WFAA-TV will be accepting donations such as diapers, sealed baby formula, linens and monetary donations for Bryan's House. For a complete "registry" visit our website at www.wfaa.com/extrememakeover.
April 10, 2009 from 5 p.m. 10:45 p.m.
WFAA-TV Victory Park Studio, 3030 Olive Street, Dallas, Texas 75219
About Extreme Makeover: Home Edition
Now in its sixth season, "Extreme Makeover: Home Edition" airs Sundays 8:00 p.m. ET/PT. Each episode of "Extreme Makeover: Home Edition" is self-contained and features a race against time on a project that would ordinarily take at least four months to complete, involving a team of designers, contractors and several hundred workers who all have just seven days to totally rebuild an entire house every single room, plus the exterior and landscaping. The series is produced by Endemol USA, a division of Endemol Holding. It's executive-produced by Anthony Dominici. David Goldberg is Chairman, Endemol North America.
WFAA Promotion Manager, Rich Goff (214) 977-6521 firstname.lastname@example.org
WFAA Director of Community Marketing, Stephanie Wilcox (214) 977-6442 email@example.com
ABC Marketing, Edwin Escobar (818) 460-7758 firstname.lastname@example.org
Extreme Makeover Home Edition:
Jonathan Hogan (818) 460-7016 email@example.com
Mozell Miley (212) 456-6444 firstname.lastname@example.org
About Belo Corp.
WFAA-TV is a subsidiary of Belo Corp. (BLC), one of the nation's largest pure-play, publicly traded television companies, with 2008 annual revenue of $733 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Nearly all Belo stations rank first or second in their local market. Additional information is available at www.belo.com or by contacting Dave Muscari, vice president/product development, at 214-977-6490.