April 3, 2009
KING 5 is Runaway Market Leader with March Ratings Increases
SEATTLE, WA - KING 5 continues its dominance in the Seattle-Tacoma market with unprecedented ratings growth in news, local and syndicated programming, as well as NBC network increases.
Compared with March 2008, the just-completed March 2009 sweeps reveal that KING 5 household ratings have increased in every hour from 7 a.m. until midnight. Ratings with the key demographic of Women 25 54 increased each hour from 6 a.m. until midnight. The Adults 25 54 ratings improved most hours of the day as well. KING 5 is dominating its competition in every daypart.
In the highly-prized news competition, KING 5 reigns supreme with substantial victories in Households, Adults 25 54 and Women 25 54 against all morning news competitors. KING 5 handily beats the other newscasts at 5 p.m., 6:30 p.m. and 11 p.m. in all key demographics, as well as showing growth over March 2008.
KING 5 is now the only commercial television station in the Seattle-Tacoma market producing a stable of local programs outside of news. Evening Magazine won its time period with Women 25 54 and showed growth in all major demographics. The award-winning public service program KING 5 News Upfront, the popular Gardening with Ciscoe, high school sports highlight show HS GameTime, and the travel and lifestyle program Northwest Backroads won their time-periods in key demographics. KING 5's syndicated programming, including Ellen, Bonnie Hunt, Dr. Phil, Inside Edition and Oprah all showed ratings growth in March, as did NBC's primetime network ratings.
"We are very pleased that our viewers continue to acknowledge our leadership in the Seattle market", said Ray Heacox, President and General Manager. "Our commitment to local programming, expanded consumer news, reliable First Alert weather, and award-winning political and public service reporting, add up to the most comprehensive local coverage in the market."
The ratings sweeps took place in March this year due to the Congress-mandated conversion to digital television, which has been postponed untilJune 12, 2009. KING 5 is committed to ensuring that all Northwest households are ready for the upcoming DTV conversion. For more information, log on to king5.com.
About Belo Corp.
Belo Corp. (BLC) is one of the nation's largest pure-play, publicly-traded television companies, with 2008 annual revenue of $733 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Nearly all Belo stations rank first or second in their local market. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.