May 22, 2009
KING 5 Captures May Sweeps
More People Count on KING 5 NewsCoverage Than Any Other Station
KING-5 dominates the Seattle-Tacoma market as the most watched station for news, local programming and syndicated shows. According to Nielsen's May 2009 ratings, KING 5 newscasts from early morning to late night are winners in both Household ratings and in the demographics most sought by advertisers including adults and women ages 25 to 54. Compared to last May, KING 5 household ratings have increased in every hour from 7 AM 1PM and 2 PM 8 PM.
"At a time when local news and information outlets have decreased, we're honored that viewers continue to choose KING 5 as the Seattle - Tacoma market leader for news, weather and local programming," said President and General Manager Ray Heacox. "We always strive for excellence for our community and that takes a team effort from all our employees."
In addition to news programming, KING 5 is now the only commercial television station in the Seattle-Tacoma market producing multiple local programs. The award-winning Evening Magazine, which airs at 7:00 PM weeknights, showed year-over-year growth in households ratings. The public service program KING 5 News Upfront, the popular Gardening with Ciscoe, and the travel and lifestyle program Northwest Backroads also won their time-periods in key demographics. KING 5's syndicated programming, including Ellen, Bonnie Hunt, Dr. Phil, Inside Edition and Oprah all showed ratings growth in May. The May sweeps began April 23rd and concluded May 20th.
On cable, NorthWest Cable News (NWCN), the 24-hour cable TV news and weather channel, increased 80% year to year in the adults 25-54 demographic, Monday-Friday, 6:00 AM - 6:00 PM in May .
Online, more people are counting on KING5.com for video coverage of local news and information. In the first four months of this year, video usage is up more than 37% with page view traffic growing more than 17% compared to the same period a year ago.
About Belo Corp.
Belo Corp. (BLC) is one of the nation's largest pure-play, publicly-traded television companies, with 2008 annual revenue of $733 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. A Belo station ranks first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.