June 25, 2009

WWL-TV Helps Raise More Than $170,000 for Second Harvest Food Bank

NEW ORLEANS, LA - Since its kick off in December of 2008, WWL-TV, in partnership with Rouses Markets, has helped raise more than $170,000 for Second Harvest Food Bank. The Stop Hunger in-store program is designed to fight hunger in Louisiana and along the Mississippi Gulf Coast. Channel 4 has been promoting the initiative in a series of public service announcements featuring anchors Lucy Bustamante and Mike Hoss.

Hoss said, "With the lingering impact of Hurricane Katrina as well as the current economic downturn, a lot of people are facing tough times. At Channel 4, we want to do whatever we can to make sure at the very least they are provided with the basics. This is a great program that works toward that end."

The campaign is comprised of drop barrels located inside each of the 35 Rouses stores used to collect contributions of food. To make giving easy, pre-packaged brown bags filled with pantry staples can also be purchased and donated. Donald Rouse commented, "Your grocery store is a natural collection spot for non-perishable food items. Close to $147,000 in bags have already been given."

People can also make financial contributions to help the hungry. "We are collecting cash donations to help Second Harvest pay for additional staples, fresh meat, produce, dairy and other perishable items," said Rouse. As of June 8, 2009, customers had donated $24,177.81, which goes to help those in need purchase staple goods throughout the year at a discounted price.

WWL-TV anchor Mike Hoss also said, "2nd Harvest is a worthwhile charity that we are proud to be working with. We're also reaching out to groups like the Ozanam Inn homeless shelter, Boys Hope Girls Hope and other organizations. The need is greater than ever, so our response has to be greater than ever."

More than 450,000 people are at or below the poverty line in South Louisiana and are eligible for the programs supported by Second Harvest Food Bank of Greater New Orleans and Acadiana. Second Harvest is the nation's largest hunger-relief organization.

About Belo Corp.
WWL-TV is a part of Belo Corp. (BLC) is one of the nation's largest pure-play, publicly-traded television companies, with 2008 annual revenue of $733 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. A Belo station ranks first or second in nearly all of their local markets. Additional information is available at www.belo.com.