June 25, 2009
Trail Blazers Renew Broadcast Partnership with KGW Through 2012-13 Season
17-year partnership continues with all games in HD in 2010
PORTLAND, OR - KGW NewsChannel 8 and the Portland Trail Blazers announced today that they have renewed their broadcast agreement for the next four seasons.
KGW NewsChannel 8, the flagship television station of the Trail Blazers since the 1992-1993 season, will broadcast up to 20 regular season games in high definition on free over-the-air television through the 2012-13 season. The actual number of games aired each season is dependent on the NBA's national broadcast schedule.
"We are pleased to continue a great over-the-air partnership by extending our relationship with KGW," Trail Blazers President Larry Miller said. "Unlike fans in a lot of NBA cities, Trail Blazers fans in Portland are fortunate to have the city's leading over-the-air affiliate make the commitment to carrying up to 20 games every season in addition to the comprehensive coverage of the team they provide each night."
The "Rip City Uprise" that played to passionate sellout crowds at the Rose Garden also extended to the broadcast audience, where KGW's ratings were up 37 percent over 2007-08. Six playoff games on KGW averaged a 17.1 local rating.
"We are thrilled to continue our partnership with the Portland Trail Blazers to make the games of this young rising team available to everyone in Portland," said D.J. Wilson, KGW president and general manager. "We share the same passion and vision for our community and the same commitment to excellence. Having felt like the sixth man on the team with our incredible partnership over many years, we stand ready to cheer them on to victory and are very pleased to be awarded the over the air television rights for the next four seasons."
ABOUT THE PORTLAND TRAIL BLAZERS
The Portland Trail Blazers, members of the National Basketball Association (NBA), were founded in 1970, and purchased by Paul G. Allen in 1988. The team's rich heritage includes 26 playoff appearances, an NBA championship in 1977 and a commitment to community service. With a corporate mission to "Make It Better," the Trail Blazers strive to help children and their families throughout Oregon and southwest Washington live, learn and play. The Trail Blazers are the first and only pro sports franchise to receive the prestigious National Points of Light Award for excellence in corporate community service. For more information on the trailblazers visit www.trailblazers.com.
About Belo Corp.
Belo Corp. (BLC) is one of the nation's largest pure-play, publicly-traded television companies, with 2008 annual revenue of $733 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. A Belo station ranks first or second in nearly all of their local markets. Additional information is available at www.belo.com.