July 9, 2009

WHAS11 Health and Fitness Expo!

Kentucky Exposition Center Friday, July 17th and Saturday, 18th from 10a.m.-6p.m

Louisville, KY - You can do it all at the Inaugural WHAS11 Health & Fitness Expo coming to the Kentucky Exposition Center Friday, July 17th and Saturday, 18th from 10a.m.-6p.m. The Expo is a FREE to the public event and will feature activities and fun for the whole family. "As a community leader WHAS11 is invested in providing this unique outreach program for Kentuckiana families, providing them with health and fitness information and tests that they might not normally have access to", said WHAS11 President and General Manager Mark Pimentel. See the latest health and fitness products, learn about innovative health care options, sample healthy foods, get autographs from WHAS11 on-air personalities, and try your hand at the Subway miniature golf course. There is something for everyone interested in committing to a healthier lifestyle! Special guests include Buddy Bat and players of the Louisville Bats on Friday, July 17th from 11:30am-1:30pm and John-Paul Lavoisier "Rex" and Farah Fath "Gigi" from One Life to Live on Saturday, July 18th from 11:30am-1:30pm.

Interactive activities at the Expo include an American Red Cross Blood Services blood drive. The summer months are a difficult time to recruit enough blood donors to meet the demand of patients and hospitals in your region, so this is a great time to donate. The Louisville Fire Department will be bringing an antique Fire Truck to the event and will talk about fire safety and the Louisville Water Company is bringing their "Smile Kentucky" mobile unit for Dental Screenings.

There will be over 50 FREE different screenings and tests at the Inaugural WHAS11 Health & Fitness Expo including assessments of brain injuries, full cholesterol "labs," acupuncture for pets and many more. Norton Health Care is bringing "The Norton Cancer Institute Mobile Prevention Center" and will offer mammograms, Pap smears and prostate screening exams for Kentucky residents age 40 and older on Friday, July 17, 10 a.m. to 4 p.m. at the event. There is no cost to the uninsured. Appointments recommended. For more information or to make an appointment, call (502) 899-6842. UofL Health Care will be providing Blood Pressure, BMI Consultation General Health Questions, Helmet fittings, Breast self exam training module, Oral cancer screening, Spirometry (lung health screening), Stroke risk assessment, Depression risk assessment, and Movement disorder screening. For a full list of screenings and tests offered, visit www.whas11.com.

To ensure the aisles are jammed with eager, health-conscious consumers, WHAS11 began airing an aggressive schedule of promotional announcements 6 weeks prior to the event featuring presenting sponsors L-MARC Research Center, Subway Restaurants, and UofL Health Care. Exhibitors at the event include the Alzheimer's Association, American Diabetes Association, American Red Cross Blood Services, Brain Injury Association of Kentucky, Cardinal Hill Rehab Center/ Easter Seals of Louisville, Community Health Charities, Huntington Learning Center, Kentucky and S. Indiana Stroke Association, L-MARC Research, Louisville Fire Department, Louisville Public Library, Louisville Water Company, LVSES (Louisville Vet. Specialty and Emergency Services, Norton Healthcare, Passport Health Plan, Sam Swope Auto Group, Seven Counties Services, Sleep Outfitters, Smile Kentucky Mobile Dental Unit, Spalding University, Spina Bifida Association of Kentucky, Springhurst Pines Senior Community, St. Matthews Dental Care Group, Support Epilepsy in Guiding Epileptics, Susan G. Komen for the Cure, The Sickle Cell Association of Kentuckiana, UofL Health Care, and the WHAS Crusade for Children.

Over tens of thousands of health-conscious consumers are coming to the Inagural WHAS11 Health & Fitness Expo to evaluate products and services that promote a healthier lifestyle July 17th and 18th. Where will you be?

WHAS11 is part of Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, with 2008 annual revenue of $733 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Nearly all Belo stations rank first or second in their local market. Additional information is available at www.belo.com or by contacting Kirk Szesny, Director of Marketing and Creative Services at 502-582-7870.