July 24, 2009
Traci Scott Joins KTVK As Director Of Sales
PHOENIX - Traci Scott has been named Director of Sales for KTVK-TV. Scott comes to KTVK from Entercom radio in Seattle where she was the General Sales Manager for KMTT 103.7. Prior to that, Scott worked six years with Belo television stations in Seattle as the Local Sales Manager for KONG-TV and Director of Local Sales for Northwest Cable News (NWCN). While at NWCN, she received Belo Corporation's Interactive Corporate Convergence Award for her ability to create and execute station and cross-property initiatives.
With more than 16 years of media sales and management experience under her belt, Scott brings to her new role an exceptional ability to motivate and lead creating an environment of teamwork and collaboration. Her ability to develop and maintain a high degree of positive client relations is evidenced by her proven track record of growing market share in all the positions she has held.
Nick Nicholson, President and General Manager, KTVK said, "Traci brings a wealth of sales and sales management experience to this position. With the changes impacting broadcast sales, one of my top criteria was innovation and creativity in the sales process. This is an area where Traci has excelled throughout her career."
"I am thrilled to become part of the legacy of KTVK and the forward thinking Belo team," said Scott. "As advertisers search for new advertising solutions in today's increasingly competitive environment, KTVK and azfamily.com are uniquely positioned to provide those solutions in the Phoenix market."
Scott holds a BA in Business from Pierce College in Tacoma, Washington. She joins KTVK effective August 24, 2009.
KTVK and its Phoenix sister station, KASW (CW6) are part of Belo Corp. KTVK produces 48 hours of local news per week, more local news than most broadcast television stations in the U.S. KTVK's website, azfamily.com is the number one television station website in Arizona. One of the first 40 television stations to convert to high definition, KTVK leads the way in innovation, community involvement and local news and weather coverage delivered by the most popular on-air talent in the market. Its audience credits KTVK as being the community-minded station that most reflects the spirit of Arizona and its people.
For more information about KTVK, contact: Blanca Esparza, Community Relations Manager, 602.207.3331
About Belo Corp.
Belo Corp. (BLC) is one of the nation's largest pure-play, publicly-traded television companies, with 2008 annual revenue of $733 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. A Belo station ranks first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.