August 7, 2009

KGW NewsChannel 8 Claims 39th Straight Ratings Win

Belo station #1 sign-on to sign-off in July 2009 Nielsen sweeps period

PORTLAND, OR - KGW NewsChannel 8 earned its 39th consecutive win sign-on to sign-off in the July 2009 Nielsen ratings period which ended July 29. It was the first month that audience viewing was captured with Nielsen's Local People Meter technology, a new measuring method that tabulates both household and demographic viewing daily.

KGW NewsChannel 8 continued its position as the leading local news station in the weekday noon and 5:00-7:00 PM hours, with its 5:00 PM newscast of record capturing a 33% greater share of household viewing than the next closest competitor. The station was #1 in the key adult 25-54 demographic.

NewsChannel 8's 11 PM news demonstrated its strength in this first sweep using the LPM methodology. The newscast was the viewer's choice during the record-breaking heat wave with the area's leading meteorologist, Matt Zaffino. NewsChannel 8 @ 11 increased share over the lead-in NBC programming by 83%. In the key adults 25-54 demographic the newscast captured a 38% advantage over the closest competitor.

Portlanders' excitement for the KGW Studio on the Square, located in Pioneer Courthouse Square, was shown in the popularity of the station's morning and noon news, both of which originate from the studio. NewsChannel 8 @ Sunrise claimed the #1 position in household share in the 6 AM hour. NewsChannel 8 @ noon captured a household audience share 62% greater than the other sole competitor.

"The KGW Studio on the Square allows us to directly connect with the community," said DJ Wilson, president and general manager of the KGW Media Group. "Pioneer Courthouse Square is at the heart of summer activities for the city, and we are thrilled to share that with our viewers."

The station's hybrid news and infotainment local program, Live @ 7, also broadcasts from the KGW Studio on the Square broadcast facility, where the show actively interacts with individuals and groups on the Square.

About Belo Corp.
Belo Corp. (BLC) is one of the nation's largest pure-play, publicly-traded television companies, with 2008 annual revenue of $733 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets.