August 7, 2009

KGW NewsChannel 8 Kicks Off KGW School Supply Drive

Belo station's second annual campaign targets need for school success

PORTLAND, OR - KGW NewsChannel 8 in partnership with OnPoint Community Credit Union, University of Phoenix, and Fred Meyer Stores today kicked off the 2nd annual KGW School Supply Drive with the purpose of sending 5,000 local area children back to school with the basic school supplies that they couldn't otherwise afford. In Oregon, almost half of all children live in low-income families and cannot afford even the most basic school supplies.

"This is a pressing need in our community when a good education is vital for success. A small amount of money can make a significant impact in helping a child do well in school," said DJ Wilson, President and General Manager of KGW NewsChannel 8. "We're grateful to have business partners who are joining us in recognizing the importance of this issue."

Throughout the month of August, the drive encourages viewers to make cash and loose supply donations of any amount or to simply purchase a $25 Virtual Pack, which will supply one student with the basic supplies needed for an entire year. All donations will benefit local area schools and will be distributed with the help of Schoolhouse Supplies, the non-profit Free Store for Teachers. Supplies collected at Fred Meyer will be distributed with the additional help of Salvation Army.


"We are honored to support the KGW School Supply Drive. At OnPoint, we are committed to supporting our community and know that funds raised will give local teachers and students the tools they need to succeed," said Rob Stuart, President and CEO.

Donations can be made at any participating Fred Meyer, OnPoint Community Credit Union, or University of Phoenix campus. Cash donations can also be me made online at kgw.com/schoolsupply or schoolhousesupplies.org.

"We are very pleased to be working with the KGW School Supply Drive. This partnership was a natural fit for the University of Phoenix as education is a top priority for our organization," said Flint Holland, Campus Director. "Having the proper tools and resources is key to the learning experience and we are glad we could contribute."

"Schoolhouse Supplies and The Salvation Army, a long-time School Supply Drive partner of Fred Meyer, are two of the most critical non-profits serving families in our communities," said Michael L. Ellis, President of Fred Meyer Stores. "It takes a little help from everyone to make our students have the chance to excel in school, and we are grateful for the hard work these organizations do in our communities."

"Schoolhouse Supplies is delighted to participate in this year's KGW School Supply Drive, designed to raise awareness of the need for more school supplies and offer the community an easy way to make a tangible difference in the lives of thousands of local children," said Gayle Kellman, Executive Director of the award-winning non-profit which supports public education by giving students and teachers free classroom supplies.

About OnPoint:
OnPoint Community Credit Union is the largest credit union in Oregon, serving more than 198,000 members and with assets of $2.8 billion. Founded in 1932, OnPoint Community Credit Union's field of membership includes everyone who lives or works in 10 designated Oregon counties (Benton, Clackamas, Columbia, Lane, Linn, Marion, Multnomah, Polk, Washington and Yamhill) and in Clark and Skamania counties in Washington.

About University of Phoenix
University of Phoenix is constantly innovating to help students balance education and life in a rapidly changing world. Through flexible schedules, challenging courses and interactive learning, students achieve personal and career aspirations without putting their lives on hold. As of February 28, 2009, 397,700 students were enrolled at University of Phoenix, the largest private university in North America. University of Phoenix serves a diverse student population, offering associate's, bachelor's, master's and doctoral degree programs from campuses and learning centers across the U.S. as well as online throughout the world.

About Fred Meyer
Fred Meyer Stores, based in Portland, Ore., offers one-stop shopping at its 129 multi-department stores in four western states. Nearly 30,000 Fred Meyer associates help customers fill their food,
apparel, and general merchandise needs in Alaska, Idaho, Oregon and Washington. Stores range in size from 65,000 to 200,000 square feet and carry more than 250,000 products under one roof. Additionally, Fred Meyer contributes more than $5 million to communities across the Northwest each year, through grants from the Fred Meyer Foundation as well as product donations, cash donations and sponsorships. Fred Meyer Stores is a division of The Kroger Co. (NYSE: KR).

About Schoolhouse Supplies:
Schoohouse Supplies is an award-winning nonprofit that supports public education by giving students and teachers free classroom supplies. The mission, "to serve classrooms in need by operating a volunteer-run Free Store for Teachers, which is stocked with supplies donated by the community," is based on the belief that every child deserves school supplies and has the right to a quality education. Founded by Portland School parent Katie Gold, Schoolhouse Supplies has grown from serving 11 schools to all 130 Portland Public Schools. In this time the non-profit has distributed an estimated retail value of more than $10.8 million dollars in school supplies.

About Belo Corp.
Belo Corp. (BLC) is one of the nation's largest pure-play, publicly-traded television companies, with 2008 annual revenue of $733 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets.