August 7, 2009

KREM 2 Big Winner in May Sweeps

Spokane, WA - KREM 2 is watched by more households in Spokane than any other station in the market sign-on to sign-off according to the Nielsen ratings from April 23 May 20, 2009. KREM 2 also saw growth in the number of household (HH) viewers, gaining 6,000 homes year-to-year (YTY), and was the only Spokane station to see growth in HH ratings, increasing by 14% YTY. KREM 2 is also up in the key demographic most advertisers are targeting; adults 25 to 54.

KREM 2 News sees continual growth in viewership:
At 5:00 a.m. KREM 2 News First Edition gains 33% in HH share YTY, and grows 22% in the key A25 to 54 demo. At 6:00 a.m. the news is even better with 36% growth in HH share and increasing its A25 to 54 share by 23% YTY. These numbers are impressive especially considering that KREM 2 News First Edition was the only Spokane station to see growth YTY.

KREM 2 News is the only local station to provide viewers with a noon newscast and it dominates this time period with a HH rating higher than all other Spokane stations combined. KREM 2 News at Noon also increased its A25 to 54 share by 55% YTY.

KREM 2 News at Five wins its time period in HH and in the key A25 to 54 demo. It also increased its HH share by 11% YTY.

KREM 2 News at Six sees ratings growth and is first in HH ratings. It is the only 6:00 p.m. newscast to see HH share growth, up 26%, and is up in all key demos YTY.

KREM 2 news at Eleven is in a close race for first place and wins the battle of the key A25 to 54 demo.

KREM 2 programming wins big:
"Dr. Phil" wins all key demos and is a solid number one with 39% of HH share. "Oprah" wins its time period in every demo, and increases its A25 to 54 share by 5% YTY. "The Doctors" quadruples its HH share YTY from "Friends/Scrubs."

"We're honored that more and more people in the Inland Northwest are choosing KREM 2 News to be their source for news and information no matter if it's on-air, online, mobile or twitter we're there for them when it matters most. It's a responsibility everyone in the newsroom takes very seriously every day" said KREM 2 News and KREM.com Executive News Director Noah Cooper.

More people chose KREM 2, KREM.com and KREM Mobile for their news, information and entertainment than any other source in Spokane. May brought good news for KREM 2, but it doesn't stop there. We're always committed to providing Spokane with the highest quality news coverage and programming.
For more information, contact Dan Weig at dweig@krem.com.

About Belo Corp.
KREM is a subsidiary of Belo Corp. (BLC) is one of the nation's largest pure-play, publicly-traded television companies, with 2008 annual revenue of $733 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets.