August 27, 2009

KREM 2's "Tools 2 Schools Supply Drive" is a Huge Success!

Spokane, WA - KREM 2, KSKN 22 and KREM.com concluded a successful second annual "Tools 2 Schools Supply Drive." Thousands of school supplies were donated by the public and local businesses, collected at area Wal-Marts, and loaded onto a bus owned by our major sponsor, the Coeur d'Alene Casino and Tribe. The Casino and Tribe then packed the supplies into 500 backpacks that they donated to the drive.

The backpacks will be delivered to area agencies that help school children whose families are struggling financially in Kootenai and Spokane counties.

The two-week "Tools 2 Schools" drive is spearheaded by KREM 2, KSKN 22 and KREM.com, and supported with daily news coverage, and on-air and online promotion. This helped the school supply drive grow in 2009 despite a difficult economy. KREM 2 and its partners were pleased to commit resources to this important project again this year.

KREM 2, KSKN 22 and KREM.com would like to thank their generous sponsor, the Coeur d'Alene Casino and Tribe, and everyone who kindly donated to the "Tools 2 Schools Supply Drive." This project generated $14,500 in sponsorship revenue which helped KREM 2, KSKN 22 and KREM.com get the word out about this important event that has a direct and measurable positive impact in our community.

For more information, contact Laura Papetti at: lpapetti@krem.com>www.belo.com.

About Belo Corp.
KREM is a subsidiary of Belo Corp. (BLC) is one of the nation's largest pure-play, publicly-traded television companies, with 2008 annual revenue of $733 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at