September 16, 2009

Second KGW School Supply Drive Wraps Up With Success

Belo station's efforts help over 10,500 students in need

Portland, OR - KGW NewsChannel 8 in partnership with OnPoint Community Credit Union, Fred Meyer Stores, and University of Phoenix concluded its second annual KGW School Supply Drive on Labor Day. The drive resulted in the collection of enough cash and loose supplies to send more than 10,500 local area children back to school with the necessary tools that they otherwise couldn't afford. More than twice as many children were served this year than in 2008.

"In this challenging economy we're especially grateful for the generosity of our viewers," said DJ Wilson, president and general manager of KGW NewsChannel 8. "Simply having basic supplies gives a child a better chance at success in school. Our business partners were a key part in reaching out to Oregonians to help making the drive a success."

Throughout August, the drive encouraged viewers to make cash and loose supply donations or to purchase a $25 Virtual Pack, which supplies one student with the basic supplies needed for an entire year. All donations benefit local area schools and will be distributed with the help of Schoolhouse Supplies, the non-profit Free Store for Teachers. Salvation Army is also providing assistance in distributing supplies collected at Fred Meyer.

"At OnPoint, we're very excited about the outcome of this year's KGW School Supply Drive. The success of the drive is due to the generous support we received from the whole community with a special thank you to OnPoint members and staff," said Rob Stuart, President and CEO of OnPoint. "It's a great feeling to know that our local kids will have the school supplies they need to succeed in school this year.

"As first year participants in KGW's Schoolhouse Supplies Drive, the University of Phoenix Oregon Campus is thrilled that we nearly doubled our donation goals this year," said Flint Holland, campus director for University of Phoenix Oregon Campus. "We're honored to be a part of a fundraiser that rallies Portland-area residents and businesses to provide much needed education supplies for students in our communities."

"Our customers always come through for our communities, and they did it again this year," said Michael Ellis, president of Fred Meyer Stores." We're grateful to everyone who helped us make sure all our students are ready for school this year."

"Schoolhouse Supplies is honored to have received such tremendous support and generosity from the KGW viewers to surpass our goal by more than 5,000 students," said Gayle Kellman, Executive Director of Schoolhouse Supplies. "The school supplies and money donated will greatly help us to ensure that children throughout the area have the tools they need to learn and succeed."

About OnPoint:
OnPoint Community Credit Union is the largest credit union in Oregon, serving more than 187,000 members and with assets of $2.6 billion. Founded in 1932, OnPoint Community Credit Union's field of membership includes everyone who lives or works in 10 designated Oregon counties (Benton, Clackamas, Columbia, Lane, Linn, Marion, Multnomah, Polk, Washington and Yamhill) and in Clark and Skamania counties in Washington.

About University of Phoenix
University of Phoenix is constantly innovating to help students balance education and life in a rapidly changing world. Through flexible schedules, challenging courses and interactive learning, students achieve personal and career aspirations without putting their lives on hold. As of February 28, 2009, 397,700 students were enrolled at University of Phoenix, the largest private university in North America. University of Phoenix serves a diverse student population, offering associate's, bachelor's, master's and doctoral degree programs from campuses and learning centers across the U.S. as well as online throughout the world.

About Fred Meyer
Fred Meyer Stores, based in Portland, Ore., offers one-stop shopping at its 129 multi-department stores in four western states. Nearly 30,000 Fred Meyer associates help customers fill their food,
apparel, and general merchandise needs in Alaska, Idaho, Oregon and Washington. Stores range in size from 65,000 to 200,000 square feet and carry more than 250,000 products under one roof. Additionally, Fred Meyer contributes more than $5 million to communities across the Northwest each year, through grants from the Fred Meyer Foundation as well as product donations, cash donations and sponsorships. Fred Meyer Stores is a division of The Kroger Co. (NYSE: KR).

About Schoolhouse Supplies:
Schoohouse Supplies is an award-winning nonprofit that supports public education in Portland by giving students and teachers free classroom supplies. The mission, "to serve classrooms in need by operating a volunteer-run Free Store for Teachers, which is stocked with supplies donated by the community," is based on the belief that every child deserves school supplies and has the right to a quality education. Founded by Portland School parent Katie Gold, Schoolhouse Supplies has grown from serving 11 schools to all 130 Portland Public Schools. In this time the non-profit has distributed an estimated retail value of more than $11.2 million dollars in school supplies.

About Belo Corp.
KGW-TV is part of Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, with 2008 annual revenue of $733 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at