September 16, 2009

Jerry Lewis MDA Telethon Raises $1.45 Million Locally

Despite Economy, 2-day Telethon Meets Fundraising Goal

Phoenix - Celebrations were in order after the 44th Annual Jerry Lewis Labor Day telethon reached its local fundraising goal despite the effects of an uncertain economy. The annual 2-day telethon that aired on KTVK-3TV raised more than $1.45 million locally for the MDA. 3TV's Tara Hitchcock, Kaley O'Kelley, Carey Pena, Brittney Shipp, Lisa Haffner and Steve Bodinet hosted this year's telethon live from KAET studios on Arizona State University's main campus in Tempe, Arizona.

The final tally on Monday at 5 p.m. was $1,456,106, but pledges continue to come in. Along with airing and hosting the telethon, 3TV also encouraged viewers to volunteer during the telethon through the station's volunteerism initiative, Arizona's Family Cares: Passion to Action. More than 1,000 volunteers from across the state were utilized to work the phones and seal envelopes in the mailroom while firefighters and other MDA sponsors presented check donations on air.

New to the telethon this year, 3TV talent Carey Pena documented behind-the-scenes action via Twitter. Using the social media site, Pena was able to talk to donors and share candid photos of 3TV talent interacting with MDA families and volunteers. You can follow Carey on Twitter @careypena3tv.

This is the 12th year 3TV has partnered with MDA to air the Jerry Lewis MDA Labor Day Telethon. During the past 12 years, more than $12 million has been raised in Arizona to help the MDA continue to provide comprehensive health care and support services, advocacy and education.

Nationally, the Jerry Lewis MDA Telethon raised $60.5 million. The money will allow the organization to continue funding worldwide research to find treatments and cures for muscular dystrophy and related diseases.


About KTVK
KTVK and its Phoenix sister station, KASW (CW6) are part of Belo Corp. KTVK produces 48 hours of local news per week, more local news than most broadcast television stations in the U.S. KTVK's website, azfamily.com is the number one television station website in Arizona. One of the first 40 television stations to convert to high definition, KTVK leads the way in innovation, community involvement and local news and weather coverage delivered by the most popular on-air talent in the market. Its audience credits KTVK as being the community-minded station that most reflects the spirit of Arizona and its people.
For more information about KTVK, contact: Blanca Esparza, Community Relations Manager, 602.207.333, besparza@azfamily.com

About Belo Corp.
KTVK is part of Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, with 2008 annual revenue of $733 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com.