October 1, 2009

"Moore To Life With Kelley Moore" Premiering on KONG TV

Weekend Morning Show Hosted by Seattle
Lifestyle Expert Launches October 3rd

Seattle, WA - KING 5 and KONG TV are proud to announce the launch of "Moore To Life", a half-hour program hosted by Seattle lifestyle expert Kelley Moore. Premiering on KONG on Saturday, October 3rd at 10:00 AM, Moore's show will reveal how to redesign your lifestyle and express your personality through design. Kelley will also showcase some of the most renowned chefs in the Pacific Northwest who will share their most treasured recipes. Basco is the show's title sponsor and Bellevue Collection is a segment sponsor / interior design.

Kelley joined KING TV in 2003 as a regular contributor to the morning news. Over the years, Kelley has taught viewers how to entertain and has kept them up to date on the latest lifestyle trends. Her expertise and infectious personality have led to regular appearances on the Tyra Banks Show, Ellen DeGeneres, and the Today Show. The Wall Street Journal featured Moore as one of the pioneers of the lifestyle movement.

"Moore To Life" will be a fun Northwest showcase for creative ideas on design, entertaining and cooking," said Pat Costello, Vice President and KING 5 Station Manager. "And with the holiday season just around the corner, we think the timing to launch a quality locally produced lifestyle show is perfect."

Kelley Moore is a columnist for Seattle Magazine. Her work also appears in a number of national publications. Kelley authored a book called, "Cube Chic: Take Your Office Space From Drab To Fab."

Kelley's show, "Moore to Life", premiers Saturday, October 3 at 10:00a.

About Belo
KING 5 is part of Belo Corp. (BLC) is one of the nation's largest pure-play, publicly-traded television companies, with 2008 annual revenue of $733 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com.

Rick Swanson, Director of
Marketing & Programming
(206) 448-5555