October 12, 2009

KREM Cares Diaper Drive was a Great Success!

Spokane, WA - Numbers just in show the KREM Cares Diaper Drive was a great success! The first annual event held last month was an effort to respond to an emergent need of diapers at a Spokane crisis nursery.

"The Vanessa Behan Crisis Nursery told us they were in desperate need of diapers," says KREM 2's Laura Papetti. "We knew there was something we could do that would have a measurable impact on area families. We reached out to our clients and viewers and it worked." The project is the first of its kind in Eastern Washington. It's part of the station's effort to help build a diaper bank .

"KREM Cares was created to use our station's reach and profile to help those in need," said KREM 2 President and General Manager Jamie Aitken. "It's very gratifying to see how generously our sponsors, employees and viewers responded for what is a daily critical need for area families. I want to thank them for their wonderful support."

KREM 2 partnered with Washington Trust Bank to start the project. The bank immediately stepped up with the donation of 2,000 Diaper Bags to fill with a week's worth diapers and wipes (50 diapers).

"Washington Trust Bank is a proud supporter of the Vanessa Behan Crisis Nursery and its programs, as part of our commitment to helping the communities we serve be great places to live, raise a family and run a business," says James Mellott with Washington Trust Bank.

"Washington Trust Bank was proud to join forces with KREM and area Rosauers stores to donate over 54,000 diapers and nearly $4,000 in cash donations (to date) to the Vanessa Behan Crisis Nursery," adds Mellott.

Local grocery chain Rosauers signed on as the location sponsor and sold the filled bags for $10. This covered the cost of the diapers which were provided by Rosauers at cost. All diaper bags and diapers will be distributed through the Vanessa Behan Crisis Nursery. Families are allowed to pick up diaper bag during regular business hours.

Contact: Laura Papetti, Dir. of Community Marketing, KREM 2-509-990-8304, lpapetti@krem.com

About Belo Corp.
KREM-TV is part of Belo Corp. (BLC),one of the nation's largest pure-play, publicly-traded television companies, with 2008 annual revenue of $733 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.