October 16, 2009

WWL-TV Delivers 18-Wheeler Filled with Groceries to Second Harvest Food Bank

NEW ORLEANS, LA - Since its launch in December 2008, WWL-TV, in partnership with Rouses Markets, has raised more than $267,000 for Second Harvest Food Bank of Greater New Orleans and Acadiana. As one part of the program, on Friday, October 16, a semi truck delivered the equivalent of more than 27,300 meals to the non-profit organization.

"This tremendous gift comes at a time when Second Harvest Food Bank is experiencing a growing need for food assistance," said Natalie Jayroe, President and CEO of Second Harvest Food Bank.

The Stop Hunger in-store program is designed to fight hunger in Louisiana and along the Mississippi Gulf Coast. Channel 4 has been promoting the initiative in a series of public service announcements featuring anchors Lucy Bustamante and Mike Hoss.

Bustamante said, "As unemployment continues to rise, we've been looking to partner with local organizations that can quickly show tangible results. By providing people with the basics, Second Harvest is a group that really makes a positive difference in the community."

The campaign is comprised of drop barrels located inside each of the 35 Rouses stores used to collect contributions of food. To make giving easy, pre-packaged brown bags filled with pantry staples can also be purchased and donated. People can also make financial contributions to help the hungry. "We are collecting cash donations to help Second Harvest pay for additional staples, fresh meat, produce, dairy and other perishable items," said Donald Rouse.

"We are extremely grateful to WWL-TV and Rouses for their generosity and dedication to the fight against hunger in our community," said Jayroe. "The Stop Hunger program is critical to Second Harvest Food Bank's efforts to provide nutritious meals to families, children and seniors in need across south Louisiana."

Second Harvest Food Bank serves nearly 250,000 people annually. In the last year, the organization provided more than 19 million meals across 23 south Louisiana parishes.

About Belo Corp.
WWL-TV is part of Belo Corp. (BLC) is one of the nation's largest pure-play, publicly-traded television companies, with 2008 annual revenue of $733 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Chris Merrifield, WWL-TV Community Affairs Director at 504-529-6273.