October 20, 2009

"Best of Western Washington" Goes Social

Social Networking Platforms Boost Voter Totals

Thousands of New Recommendations Expand "Best of" Guide

Seattle, WA - KING 5's Best of Western Washington (best.king5.com) set an impressive voting record this year. More than 191,000 votes came in during the six weeks of balloting that ended Sunday, October 11. The Best of Western Washington campaign, done in partnership with CityVoter, asks users to vote on the best of more than 6,500 business profiles in 180 categories. The contest generated 3.3 million page views just during the voting period. The Best of Western Washington project, which started with a paper ballot in 1992, is now a year-round online guide.

This year, social-networking savvy consumers and businesses used Facebook, Twitter and personal blogs to solicit votes from loyal customers and fans to the free business listings on the KING5.com Best of Western Washington website. In addition to voting, visitors posted more than 90,000 recommendations, providing word-of-mouth reviews on the best businesses and places across Western Washington.

"It's been amazing to watch the passion and energy that's developed around The Best of Western Washington this year," said Pat Costello, Vice President and KING 5 Station Manager. "When you see UW Football Coach Steve Sarkisian push for votes for his favorite donut store on his "Coach Sark" blog, you know Western Washington takes a "Best of" award seriously."

KING 5's "Evening Magazine" will reveal the winners the week of October 26th. With 180 categories including best burger, coffee shop, dry cleaner, wedding photographer, fitness club, local radio personality, etc., the top vote getters make a comprehensive picture of what is The Best of Western Washington.

The Best of Western Washington is powered by Cambridge, MA based CityVoter. CityVoter powers "best of" contests on leading media sites across the country. "What KING 5 is doing to take advantage of our platform is special," said CityVoter CEO, Josh Walker. "The connection to the Evening Magazine television program reinforces the importance of this promotion and helps give local business owners the recognition they deserve. That's why you see these fantastic results in just the second year of our partnership."

"Evening Magazine" shows unique stories about people, places and events around the Northwest. It airs Monday through Friday at 7:00 PM on KING 5 and on Northwest Cable News (cable channel 2 throughout most of Puget Sound) at 10:00 PM.

About Belo
KING 5 is part of Belo Corp. (BLC) is one of the nation's largest pure-play, publicly-traded television companies, with 2008 annual revenue of $733 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com.

About CityVoter, Inc.
CityVoter.com is the leading social platform for the insider's scoop on the best of every city. CityVoter.com allows insiders who know a city best to share their insight with information, ratings, and recommendations. By eliminating the guesswork from daily life, CityVoter.com helps people make the best decisions in all aspects of their lives, not just around the big events. Founded in 2005 and headquartered in Cambridge, Massachusetts, CityVoter.com helps leading media and brands companies such as Raycom, LocalTV, Barrington Broadcast Group, VH1, Belo, FOX, Gazette Communications, Hearst-Argyle, Office Depot, McGraw-Hill, New England Cable News and Post-Newsweek to engage local audiences with an innovative social media experience. For more information, visit www.CityVoter.com.

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