December 1, 2009

WWL-TV Continues 30-Year Winning Streak

During the November ratings period, WWL-TV Channel 4 has again won the sign-on to sign-off battle according to Nielsen Media Research. This continues a winning streak that spans 30 years and 140 sweeps.

Channel 4 Anchor Angela Hill said, "I believe Channel 4's success through the past three decades is based on maintaining our journalistic integrity. We aren't looking for the sensationalistic story that might give you a high rating on a single night. We continually research and write good stories - both inside and outside of sweeps - that have real merit."

In November, Eyewitness News continued its award-winning "4 Investigates" reports and aired several exclusive features that took WWL reporters across the country. Dennis Woltering looked into a claim that local authorities weren't pursuing charges against a questionable contractor. Angela Hill travelled to Baltimore to meet a woman who said she was cured of cancer after praying to beatified priest Father Seelos. Sport reporter Juan Kincaid visited the hometown of Drew Brees to see what makes the Saints quarterback so successful. And Maya Rodriguez went on an emotional journey to New York as a military ship, built in New Orleans from steel from the World Trade Center, set sail on its first mission.

"Whether it's down the block from our studio, across the country or around the world if need be, we're willing to commit the resources it takes to cover the story," said Hill. "I think what makes WWL so special is that we always take our job seriously and never take our viewers for granted."

The station has also shown some increases especially in its morning broadcasts. Channel 4's "Early Edition" with anchor Rob Nelson, earned an astonishing 8.4 rating; this 5AM program ranked higher than any of the other New Orleans stations' evening or late newscasts. Channel 4's "Eyewitness Morning News" from 7-8AM, co-anchored by Sally-Ann Roberts and Eric Paulsen, increased to a 12.4 rating. Paulsen also commanded mid-day, with a 14.7 rating or one-third of the audience in WWL-TV's DMA.

Co-anchors Angela Hill and Dennis Woltering's "Eyewitness News at Five" achieved a 14.5 rating, earning a 24% share of all households. Their audience was larger than the audience of all of the market's other 5PM newscasts - combined. Hill and Woltering also lead at 6PM, where Channel 4 earned a 14.7 rating. At 10PM, anchors Mike Hoss and Lucy Bustamante won the market's late news crown with a 12 rating for "Eyewitness News Nightwatch".

With exclusive investigative reports, unique features and a dedication to covering events in more detail, WWL-TV continues to earn the title of "Louisiana's News Leader".

Source: Nielsen New Orleans overnights, rolling averages (Oct. 29, 2009 to Nov. 25, 2009)

About Belo Corp.
WWL-TV is part of Belo Corp. (BLC) is one of the nation's largest pure-play, publicly-traded television companies, with 2008 annual revenue of $733 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Chris Slaughter, WWL-TV News Director at 504-529-6309.