December 2, 2009
Texas' Leading Newspapers Team Up for 2010 Election Polling
Texas' top five newspapers announced today an unprecedented partnership on campaign polling for the 2010 elections. Joining forces for the first time on a project of this scope, the Austin American-Statesman, The Dallas Morning News, Fort Worth Star-Telegram, Houston Chronicle, and San Antonio Express-News will produce a series of joint polls, kicking off before the March primaries, which will include races for governor and other statewide offices.
The group has commissioned Blum and Weprin Associates in New York, a veteran survey firm specializing in political polling, to conduct the polls on candidate matchups, public policy and other political issues. Blum and Weprin Associates have extensive experience working in Texas and across the country.
The newspapers' editors said the surveys will be designed to canvass likely voters, using standard methodology, telephone interviews and a sample size that will result in the most accurate results available before Election Day.
"By joining forces with our sister newspapers around the state, we are pleased to make this significant investment, which will result in the most accurate results for our upcoming statewide elections," said Bob Mong, editor of The Dallas Morning News. "Our readers are typically very engaged citizens, and with this project our goal is to provide them with the tools that will help them have the deepest understanding of the issues and candidates."
The partnership agreement allows the newspapers to leverage their extensive reach and political expertise. In addition to covering the survey results, each of the papers will use staffers in their home offices and in the state Capitol to tailor special stories for their regional readership and online users.
"This election is too important to have parochial concerns overshadowing issues that will define the future of Texas," said Jeff Cohen, editor of the Chronicle. "Bringing together the state's leading newspapers in this effort not only allows us to provide the best, most comprehensive polling possible unprecedented in its quality and depth it also gives us the opportunity to devote our individual resources to doing the sort of journalism that reflects our unique perspectives and those matters of greatest concern to our local readers. It's a smart step that will benefit all."
About Austin American-Statesman
The Austin American-Statesman, established in 1871 and owned by Cox Enterprises Inc., is the leading news organization in Central Texas. It reaches more than 800,000 readers every week in print and online, and Statesman.com is the No. 1 newspaper website in the country (percentage of local adults visiting). The Statesman has won numerous awards in the National Headliners, Texas Associated Press Managing Editors, Best of Cox and other contests.
About The Dallas Morning News
Established in 1885, The Dallas Morning News (dallasnews.com) is Texas' leading newspaper. Its portfolio of print and online products reach an average daily audience of more than 1.1 million. The newspaper has received eight Pulitzer Prizes since 1986, as well as numerous other industry awards recognizing the quality of its investigative and feature journalism, web reporting, design and photojournalism. The Dallas Morning News is the flagship newspaper subsidiary of A. H. Belo Corporation .
About the Fort Worth Star-Telegram
The Fort Worth Star-Telegram was founded in 1906 by Amon Carter Sr. and is now part of McClatchy Newspapers, the country's third-largest newspaper company. Carter also founded WBAP, the first television station in Texas, and star-telegram.com is the latest generation of the oldest continually operating online newspaper in the country, established in 1982. The paper has won two Pulitzer Prizes, including the 1985 medal for Community Service.
About the Houston Chronicle
The Houston Chronicle, founded in 1901, is the seventh-largest metropolitan newspaper in the United States, and the largest newspaper in Texas. The award-winning print newspaper and innovative Web site reach more than 1.4 million people a day. In addition to delivering in-depth coverage of local issues, the Chronicle operates bureaus in Washington, D.C., Austin and Mexico City to provide coverage of issues important to Houston and Texas.
About the San Antonio Express-News
"The voice of South Texas since 1865," the San Antonio Express-News covers a region that extends approximately 100 miles east toward Houston, to El Paso on the west, from San Marcos and the Hill Country to the north and northwest and to the Rio Grande and the Texas Gulf Coast on the south and southeast. The Express-News and its Web site, mySA.com, have a combined reach of 61 percent of the adults in the metropolitan area. The newspaper was purchased by the Hearst Corp. in 1993.