December 2, 2009
3TV Thanksgiving Food Drive Events Collect Record Donations
Comes at a vital time as food banks see 100% increase in need
PHOENIX - In the days leading up to the Thanksgiving holiday, 3TV teamed up with The Salvation Army, Fry's Food Stores, the Professional Firefighters of Arizona and St. Mary's Food Bank to collect turkeys, non-perishable food items and monetary donations to help feed Arizona families in need as part of our Big Guy Turkey Drive and One Day Big Give event.
"For more than 55 years, 3TV has been committed to serving our community," said Blanca Esparza-Pap, Community Relations Manager for KTVK-3TV. "In light of the challenging economic times, these commitments become more crucial as our non-profit partners see significant increases in the demand for their services."
The 16th Annual Big Guy Turkey Day, featuring 3TV's resident Big Guy, Brad Cesmat, and other members of the 3TV family, collected 1,935 turkeys and $43,161 for The Salvation Army. The one-day drive, traditionally held the Thursday before Thanksgiving, collected enough food and money to cover The Salvation Army's Thanksgiving needs statewide. Over the years, the Big Guy Turkey Drive has raised more than $1 million for The Salvation Army.
On the Tuesday before Thanksgiving 3TV broadcast live for twelve hours in front of a Fry's Food Store in Phoenix encouraging people to come down and donate to the Arizona's Family Holiday Food Drive during our One Day Big Give event. Volunteers from St. Mary's Food Bank took donations throughout the day and cheered on people as they donated frozen turkeys and the fixings for a traditional Thanksgiving meal. In total, enough food and money was collected in twelve hours to provide 29,000 meals at St. Mary's Food Bank, a 500% increase in donations from 2008.
"Our projections for a 50 percent increase in need for Thanksgiving turned out to be no where near the numbers of people we saw streaming into the Food Bank before Thanksgiving," St. Mary's Food Bank President and CEO Terry Shannon said. "Incredibly, we saw a 100 percent-plus increase over last year's record totals, which make the need for donations in this holiday season absolutely critical. We could not do it without support from 3TV, Fry's and the public during the 'One Day Big Give' event," said Shannon. "Thanks to efforts like this, the Food Bank was able to feed about 2,000 people an hour in the early days of the holiday season."
KTVK-3TV and its Phoenix sister station, KASW-CW6 are part of Belo Corp. KTVK produces 48 hours of local news per week, more local news than most broadcast television stations in the U.S. KTVK's website,azfamily.com is the number one television station website in Arizona. One of the first 40 television stations to convert to high definition, KTVK leads the way in innovation, community involvement and local news and weather coverage delivered by the most popular on-air talent in the market. Its audience credits KTVK as being the community-minded station that most reflects the spirit of Arizona and its people.
For more information about KTVK, contact: Blanca Esparza, Community Relations Manager, 602.207.3331, firstname.lastname@example.org
About Belo Corp.
Belo Corp. (BLC) is one of the nation's largest pure-play, publicly-traded television companies, with 2008 annual revenue of $733 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.