December 30, 2009

KREM 2 News Wins Big in November

KREM 2 News continues to be the Inland Northwest's news leader.

Spokane, WA - Once again more viewers watch KREM 2 than any other television station in the Inland Northwest. And, according to the November Nielsen ratings, KREM 2' noon, evening and late night newscasts are the most-watched local news.

"We're very proud to be the #1 local newscasts for eastern Washington and North Idaho," said Noah Cooper, Executive News Director. "Our priority is always to stay close to our viewers with information that keeps them informed, safe and up to date, without sensationalism or wasting their time. It's gratifying to know that so many people appreciate and rely on that focus."

KREM 2 is watched by more households than any other station in the market from sign-on to sign-off, according to the Nielsen ratings from October 29 through November 25, 2009.

KREM 2 saw growth in household (HH) viewers, gaining 12% in both share and ratings year-to-year (YTY), as well as increases in the key demographic most advertisers target: adults 25 to 54, up 14% in share and 18% in ratings YTY.

KREM 2's President and General Manager Jamie Aitken said, "It's a great honor, privilege and responsibility when more people invite you into their homes than any other local television station. That's a reflection of being a trusted news source and an involved member of the community. We appreciate that trust and loyalty and will continue to work hard every day to serve the Inland Northwest with our news gathering and community outreach."

KREM 2 News sees continual growth in viewership:
At 6:00 a.m. KREM 2 News First Edition gained 34% in HH share YTY, and is up 28% in HH ratings YTY.

KREM 2 News is the only local station to provide viewers with a noon newscast and it dominates this time period with a HH rating higher than all other Spokane stations combined. KREM 2 News at Noon also increased its A25-54 share by 20% YTY.

KREM 2 News at Five won its time period in HH and in the key A25-54 demo. It also increased its HH share by 7% YTY, and increased its A25-54 demo share by 11% YTY.

KREM 2 News at Six saw ratings growth and is once again first in HH ratings, up 26% and increased its HH share by 21% YTY. In the key A25-54 demo, KREM 2 News at Six increased its household rating and share by a dramatic 64% YTY.

KREM 2 News at Ten on KSKN won with a 2.6 rating, and increased its overall rating by 24% and its share by 19% YTY. In the key A25-54 demo, KREM 2 News at Ten is up 44% in HH ratings and 33% in HH share YTY.

KREM 2 News at Eleven dominated late news with a 4.2 HH rating, compared with KHQ's 3.4 and KXLY's 2.3. KREM 2 News at Eleven is up 40% in ratings and 28% in share YTY. It saw increases in the key A25-54 demo by 58% in ratings and 45% in share YTY.

"The November ratings show that KREM 2 News is #1 in both households and in the key A25-54 demographic in nearly every time period. We are proud to be the undisputed leader in households at 5, 6, 10 and 11pm and #1 or tied for #1 in the demos in these newscasts. In the morning, KREM 2 News First Edition remains a strong #2. Weekends are nearly all winners, and CBS Prime is huge. Our viewers and advertisers clearly appreciate the way we produce, market, sell and support our local news," said Aitken.

The November sweeps showed that more people chose KREM 2 for their news, entertainment and information than any other source in Spokane. In May, KREM 2 saw tremendous growth; the November sweeps prove once again that more viewers prefer KREM's brand of hard, no nonsense news coverage.
For more information, contact Dan Weig at dweig@krem.com.

About Belo Corp.
Belo Corp. is one of the nation's largest pure-play publicly-traded television companies, with annual revenue of approximately $775 million. The Company owns and operates 20 television stations reaching more than 14 percent of U.S. television households, including ABC, CBS, NBC, FOX, CW and MyNetwork TV affiliates, and their associated Web sites, in 15 highly-attractive markets across the United States. Belo stations consistently deliver distinguished journalism for which they have received significant industry recognition including nine Alfred I. duPont-Columbia University Silver Baton Awards; nine George Foster Peabody Awards; and 19 national Edward R. Murrow Awards all since 2000, and in each case more than any other commercial station group in the nation. Nearly all Belo stations rank first or second in their local market. Belo owns stations in seven of the top 25 markets in the nation, with six stations located in the fast-growing, top-14 markets of Dallas/Fort Worth, Houston, Seattle/Tacoma and Phoenix. Additionally, the Company has created regional cable news channels in Texas and the Northwest increasing its impact in those regions. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.