January 21, 2010

KTVK-3TV Help for Haiti Telethon Raises $100K+

17-Hour Telethon Brings in Donations from All Across the Country

PHOENIX - KTVK-3TV's 17-hour telethon benefitting the victims of the Haiti earthquake raised more than $100,000 and garnered donations from across the country. The "Arizona's Family Cares: Help for Haiti Telethon" raised $103,686 for Haiti earthquake victims with the majority of the donations coming from a phone bank, staffed by community volunteers, held on location at the Southwest Division of The Salvation Army in Phoenix. Viewers also donated via the web and text. At one point during the telethon call volume was so high that additional phones had to be added to the phone bank.

3TV teamed up with Southwest Division of The Salvation Army for the telethon. The Salvation Army has had a presence in Haiti since 1950 and currently operates a school, clinics, a hospital, feeding programs, children's homes and church-related activities spread across two major facilities in Port au Prince. According to reports from Salvation Army staff in Port Au Prince the children's homes and clinics suffered major damage in the earthquake.

"Once again, The Salvation Army is blown away by the support of this community," said Col. Olin Hogan, The Salvation Army. "Thanks to our donor's generosity, we will be able to provide vital support to the Haiti survivors."

3TV went live in all newscasts on Monday, January 18th from The Salvation Army headquarters in Phoenix. 3TV also dedicated program snipes during the day on Monday, January 18th to earthquake relief efforts along with airing a station produced :15 public service announcement encouraging viewers to donate.

"Our viewer's commitment to this community and the worldwide community is truly amazing," said Nick Nicholson, President and General Manager of KTVK-3TV. "We are proud to provide an outlet for our viewers to help those who are a world away. The support was amazing with viewers from across the state and around the country donating what they could, be it $10 or $1,000."

3TV took the telethon interactive providing Twitter updates throughout the day from the phone bank and challenging Twitter followers to contribute and share amongst their social networks.

"Using the power of the internet and our website, azfamily.com, we were able to push the message out to not only our viewership but people who were connected to us outside of our market area," said Blanca Esparza-Pap, Community Relations Manager for KTVK-3TV. "We received donations from as far away as Canada and Missouri. We are very proud of our efforts and only expect our donation total grow as text donations and on-line contributions are figured in."

People can still donate by going to The Salvation Army's national website, salvationarmyusa.org, or by texting the word Haiti to 52000.

About KTVK
KTVK-3TV and its Phoenix sister station, KASW-CW6 are part of Belo Corp. KTVK produces 50+ hours of local news per week, more local news than most broadcast television stations in the U.S. KTVK's website,azfamily.com is the number one television station website in Arizona. One of the first 40 television stations to convert to high definition, KTVK leads the way in innovation, community involvement and local news and weather coverage delivered by the most popular on-air talent in the market. Its audience credits KTVK as being the community-minded station that most reflects the spirit of Arizona and its people. For more information about KTVK, contact: Blanca Esparza, Community Relations Manager, 602.207.3331, besparza@azfamily.com

About Belo Corp.
Belo Corp. (BLC) is one of the nation's largest pure-play, publicly-traded television companies, with 2008 annual revenue of $733 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations; which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV; reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.