KHOU, KVUE, WFAA joined grocery partners for month-long campaign benefiting Red Cross
HOUSTON -- In response to last month's earthquake that devastated Haiti, three Belo stations - KHOU (Houston), KVUE (Austin) and WFAA (Dallas/Fort Worth) - and area grocery partners Randalls/Tom Thumb have collectively raised $371,505.11 for the American Red Cross International Response Fund, which will provide much needed resources in Haiti. The joint effort was a month-long campaign that targeted station viewers and store customers who wanted to contribute to the ongoing relief effort.
Funds were collected at Randalls Food Markets in Houston and Austin and Tom Thumb Food & Pharmacy locations in the Dallas/Fort Worth area. Customers had the option to make a donation of any amount as they checked out, which was then conveniently added to their grocery total. The three stations supported the effort through PSA's, on-air mentions and news coverage.
Of the collective effort, $114,838.89 was collected in Houston, $27,030.97 in Austin and $229,635.25 in Dallas/Fort Worth.
The three Belo stations teamed up with Randalls and Tom Thumb for a similar effort in 2008 following Hurricane Ike that garnered over $1.4 million in relief funds and in 2005 following Hurricanes Katrina and Rita that raised more than $750,000. All funds were donated to the American Red Cross.
About Belo Corp.
Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.