March 2, 2010

KGW NewsChannel 8, Oregon Food Bank Launch Seventh Annual "KGW NewsChannel 8 Great Food Drive"

Belo Station Joins with Tillamook Cheese, U.S. Bank, and Toyota

PORTLAND, Ore. Help KGW NewsChannel 8 raise one-million pounds of food for the Oregon Food Bank Network. Join the 2010 KGW Great Food Drive.

For the seventh year, KGW NewsChannel 8 is launching its major public service campaign to address hunger in the Northwest, KGW NewsChannel 8 President and General Manager DJ Wilson and Oregon Food Bank CEO Rachel Bristol, announced today.

Throughout March, KGW NewsChannel 8 and Oregon Food Bank will strive to raise one-million pounds of food to help supply 20 regional food banks and 935 hunger-relief agencies across Oregon and Clark County, Wash.

Donations can be made in several ways:

Drop off nonperishable food or cash at any participating U.S. Bank branch or at the KGW NewsChannel 8 main studio at 1501 SW Jefferson in downtown Portland.

Purchase Tillamook cheese. Tillamook Cheese will donate part of the proceeds from every pound of cheese purchased during the month in Oregon and Clark County, Wash., during March.

Donate 10 or more cans of food at any participating local Toyota dealer and receive $10 off your parts and service visit.

Donate funds online. Visit www.kgw.com for complete details.

KGW NewsChannel 8 and its partners will hold an omelet breakfast Wednesday, March 3, 6 to 10:00 a.m. at Pioneer Courthouse Square to help kick off the KGW Great Food Drive. Donate food or cash at the breakfast and receive a free Willamette Eggs and Tillamook Cheese omelet.

Tillamook Cheese is participating as the presenting sponsor for the fourth year. U.S. Bank will continue to support the food drive as a major sponsor for the seventh year. Toyota has joined the food drive as a major sponsor this year.

"Hunger continues to be a critical issue in our community," said DJ Wilson, KGW NewsChannel 8 president and general manager. "It takes all of us working together to help others suffering from food insecurity."

"Distribution of emergency food and the number of people served throughout the OFB Network escalated to historic highs during the past fiscal year," says Bristol, "and need for emergency food remains alarmingly high. We anticipate people in our service area will feel the effects of this recession for the next several years. It takes time for people to get back on their feet once they've lost their jobs, their savings and their homes."

"No one wants to believe people suffer from hunger. But the reality is that one in five people in Oregon suffer from hunger each day. We have an opportunity to really make a difference for those who are reaching out to the food banks," said Jay Allison, Tillamook Cheese vice president of sales and marketing. "That is why we are proud to partner with KGW NewsChannel 8 again this year to drive this effort to great results."

"Every day one-in-five people in Oregon are facing the challenge of providing food for their family," says Malia Wasson, President of U.S. Bank. "There has never been a more important time to support the work of the Oregon Food Bank. Although the situation is urgent, we can all make a difference. I encourage everyone to participate in the Great Food Drive by donating cash and/or food at any U.S. Bank branch."

"While the campaign is in its seventh year, this is Toyota's first year of involvement and we are very proud to be participating and supporting such an important cause. It is important now more than ever to address the hunger challenges many members of the local community are facing and do our part in helping to provide for these families through the collection of nonperishable food items. All 11 participating local Toyota dealers will serve as donation sites during the month of March. We encourage those who can to participate. Helping even one person makes a significant difference," said Greg Leonard, Portland Metro Toyota Dealer Association President.

"I invite everyone to join the KGW NewsChannel 8 Great Food Drive and to do what you can to make a difference in the lives of people in your community who are hungry in these difficult times," Bristol says. "Your food and fund donations will help people in need in your local community. By working together, we can eliminate hunger and its root causes because no one should be hungry."

About the Oregon Food Bank Network
The Oregon Food Bank Network is a cooperative statewide coalition of 20 regional food banks working to eliminate hunger and its root causes. Oregon Food Bank equitably distributes food from corporate, community and government sources throughout this network. Regional food banks distribute this food and additional resources from local donations to 935 programs serving low-income people in their communities. Sixteen of these regional food banks are independent nonprofit organizations. The other four are operated directly by Oregon Food Bank.

About Belo Corp.
KGW NewsChannel 8 is part of Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Brenda Buratti, Director of Programming and Creative Services, KGW, at 503-226-5130