March 4, 2010

KGW NewsChannel 8 Captures Ratings Win in February

Belo station most watched station sign-on to sign off and the #1 news station

PORTLAND, OR-KGW NewsChannel 8 was the #1 Portland television station in the February 2010 Nielsen sweeps period which ended March 3. KGW NewsChannel 8 led both sign-on to sign-off in households and the key demographic of adults 25-54 Monday through Sunday, and was the most watched station for news in every area Monday through Sunday.

NBC's enormously popular coverage of the 2010 Winter Olympics earned KGW NewsChannel 8 a prime time viewing average nearly twice that of the closest competitor in both households and the key demographic of adults 25-54. The station had the 6th highest household share in the nation among metered markets, continuing the long-running trend of Portland ranking high in viewing of the Games. Viewers were captivated by watching northwest Olympian Apolo Anton Ohno win a record-setting number of Winter Olympics medals, and the gold medal performances of Lindsey Vonn, Bode Miller, and Shaun White.

KGW NewsChannel 8 proved itself again as the leading local news station from morning to late night. The station won mornings in average household ratings 6-9 AM Monday through Sunday with the station's local NewsChannel 8 at Sunrise and the Today Show, the nation's #1 weekday morning show. The station's noon news was the #1 noon news in the market.

In the most-watched news time periods of 5 PM, 5:30 PM, 6 PM, and 6:30 PM, KGW NewsChannel was #1 in every half hour Monday through Sunday in average household ratings as well as the key demographic of adults 25-54. Live at 7, the station's news and information hybrid program was #1 in its time period in average household rating and adults 25-54 among local and national news programs.

Late night, KGW NewsChannel 8's late news, which frequently aired outside its time period, earned the highest household rating average from 10 PM-12:45 PM Monday through Sunday.

KGW NewsChannel 8 produced a record amount of locally produced programming surrounding the Olympics coverage including The Olympic Zone, which aired Monday through Saturday leading into NBC's prime time coverage. Viewers also enjoyed Live at 7 on Saturdays for the first time since the program premiered.

"The 2010 Winter Olympics from Vancouver, BC were a tremendously exciting event for everyone in the Northwest, and we devoted all our resources to following the local stories of the Games," said DJ Wilson, president and general manager of KGW NewsChannel 8. "We were thrilled to share the human drama of the Games as well as our commitment to daily news and weather coverage. We're honored that viewers continued to recognize our commitment to journalism and our community."

About Belo Corp.
KGW is part of Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Brenda Buratti, Director of Programming and Creative Services, KGW, at 503-226-5130.