March 10, 2010

KTVK's "Good Morning Arizona" Expansion Delivered Results

Most watched local newscast from 4:30 a.m. to 10 a.m.

PHOENIX - KTVK 3TV's expansion of its highly rated morning show "Good Morning Arizona" (GMAZ) from 9-10 a.m., which launched on January 25th, firmly established GMAZ as the most watched local newscast in the Phoenix market from 4:30 a.m. to 10 a.m. In its first rating period, "Good Morning Arizona's" 9-10 a.m. hour out-delivered KSAZ FOX 10's local morning newscast, which has been airing for almost two years, by 17 percent.

The growth didn't stop there. "Good Evening Arizona" (GEAZ) continued to be the top news choice for Arizonans 25-54 from 4:30 p.m. to 6:30 p.m. Each newscast showed significant growth from a year ago with GEAZ at 4:30pm and 5pm leading the way; up 113 percent and 55 percent respectively. "3TV News at 9 p.m." maintained its ratings while competing against the Olympics.

"The heavy lifting actually began before the February book started when we owned coverage of the winter storm that rocked Arizona in January," said Nick Nicholson, President and General Manager of KTVK. "Dominating coverage of that weather event was a great lead-in to the February rating book."

KTVK's news dominance didn't stop on the week days. "Good Morning Arizona" from 7am - 10am on Saturday and Sunday, was the clear morning choice for Arizona news viewers when compared to the local and national newscasts, while "Good Evening Arizona Saturday" was the No.1 evening newscast between 5 and 6 p.m.

Source: Feb 2010 Nielsen Household and Adult 25-54 ratings



About KTVK
KTVK 3TV and its Phoenix sister station, KASW-CW6 are part of Belo Corp. KTVK produces 50+ hours of local news per week, more local news than most broadcast television stations in the U.S. KTVK's website,azfamily.com is the number one television station website in Arizona.

One of the first 40 television stations to convert to high definition, KTVK leads the way in innovation, community involvement and local news and weather coverage delivered by the most popular on-air talent in the market. Its audience credits KTVK as being the community-minded station that most reflects the spirit of Arizona and its people. For more information about KTVK, contact: Blanca Esparza, Community Relations Manager, 602.207.3331, besparza@azfamily.com

About Belo Corp.
Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.