March 16, 2010

KREM 2 Receives Media Award for Community Action

Spokane, WA - KREM 2 has received the 2009 Outstanding Media Award for launching a diaper drive that delivered nearly 100,000 diapers to the area's neediest infants.

KREM 2 learned that the Vanessa Behan Crisis Nursery was only able to distribute 12 diapers per month to low-income mothers.

"Most people don't realize how terribly inadequate that is," said Amy Swanson, nursery Executive Director.

"These are parents who can't afford the most basic staples for their children. When the diapers are gone, these children suffer terribly from rashes and other health hazards."

Under its KREM Cares banner, the station partnered with Washington Trust Bank and Rosauers Supermarkets to provide a diaper bank for the nursery. The Spokane community purchased and donated back more than 2,000 diaper bags stuffed with 96,364 diapers.

"We would hand these parents a bag of 50 diapers and a full package of wipes, and they would accept them with tears in their eyes," Swanson said. "Without the KREM 2 Diaper Drive, we would not have been able to meet the need of our community."

"We knew there was something we could do that would have a measurable impact on area families, said Laura Papetti, KREM 2 Community Service Director. "These infants are so vulnerable. I'm grateful to Washington Trust Bank and Rosauers Supermarkets for helping our community come to their aid."

"Washington Trust Bank is a proud supporter of the Vanessa Behan Crisis Nursery and its programs, as part of our commitment to helping the communities we serve be great places to live, raise a family and run a business," says James Mellott with Washington Trust Bank.

Rosauers signed on as the location sponsor and sold the filled bags for $10. This covered the cost of the diapers which were provided by Rosauers at cost.

The project is the first of its kind in Eastern Washington.

"KREM Cares was created to use our station's reach and profile to help those in need," said KREM 2 President and General Manager Jamie Aitken. "Our sponsors, employees and viewers responded for what is a daily critical need for these families. I want to thank them for their wonderful support."

For more information, contact KREM 2 Community Service Director Laura Papetti and lpapetti@krem.com.

About Belo Corp.
KREM 2 and KREM.com are part of Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.