June 2, 2010

Viewers Turn to WWL-TV FOR Oil Spill Coverage

As Louisiana faces one of the greatest environmental challenges in its history, viewers are turning to WWL-TV, Channel 4 for the latest coverage and analysis. The crisis began on April 20th with the explosion on the drilling rig Deepwater Horizon; it has grown as waves of oil have now reached the state's coastline. As they covered the disaster, Channel 4 has again won the May sweeps period according to Nielsen Media Research.

Channel 4 Executive News Director Chris Slaughter said: "Our first concern is for the people living and working along the Gulf Coast. We can best serve them by reporting the facts and asking the tough questions."

In addition to following the oil spill, Channel 4's Eyewitness News also continued its award-winning "4 Investigates" reports - covering everything from a state board member accused of misconduct to questionable government contracts; the former story led to that official's resignation. The station's journalists also featured several unique Louisiana residents - including a record-holding pole-vaulter overcoming the loss of her father, a man who creates art out of pieces of driftwood, and a woman that had her life change by a fire and is now changing the lives of others.

"While our main focus right now is the oil spill, we think it's important to keep a balance of breaking news, investigative pieces and human interest stories," Slaughter said.

Twenty-one of the market's top twenty-five regularly-scheduled shows are broadcast on this CBS affiliate. Of those shows, seven were local newscasts produced by WWL.

Channel 4's Early Edition earned an astonishing 7.2 rating; this 5AM program ranked higher than any of the other New Orleans stations' early evening newscasts. Channel 4's "Eyewitness Morning News" from 7-9AM, co-anchored by Sally-Ann Roberts and Eric Paulsen, earned a 10.3 rating. Paulsen also commanded mid-day, with a 15.4 rating; this was an almost point and a half increase over the previous year.

Co-anchors Angela Hill and Dennis Woltering's "Eyewitness News at Five" achieved a 12.3 rating, earning a 21% share of all households. Hill and Woltering also lead at 6PM, where Channel 4 earned a 13.5 rating. At 10PM, anchors Mike Hoss and Lucy Bustamante won the market's late news crown with an 11.7 rating for "Eyewitness News Nightwatch".

With unsurpassed coverage of breaking news, exclusive investigative reports and unique features, WWL-TV continues to earn the title of "Louisiana's News Leader".

Source: Nielsen New Orleans overnights, rolling averages (April 29, 2010 to May 26, 2010).

About Belo Corp.
WWL-TV is part of Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Chris Merrifield, WWL-TV Creative Services Director at 504-529-6273.