June 7, 2010
Television Company Belo Corp. (BLC) Presents at Noble Financial Conference
DALLAS Belo Corp. (NYSE: BLC), one of the nation's largest pure-play, publicly-traded television companies, presented today at Noble Financial's Sixth Annual Equity Conference.
During the presentation, Carey P. Hendrickson, Belo's senior vice president and Chief Financial Officer, said, "Based on current pacing trends, we believe our total spot revenue could approach a mid-teen increase in the second quarter of 2010 compared to the second quarter of 2009, which is consistent with what we stated on our first quarter earnings call. We expect the percentage increase in spot revenue without political in the second quarter of 2010 versus the second quarter of 2009 to be higher than the first quarter increase of 12 percent. Political revenue in the second quarter of 2010 is expected to be considerably lower than the $6.3 million generated in the first quarter of 2010. The light political activity in the second quarter is mostly a function of the timing of campaigns in our respective markets. We expect robust political revenue for full-year 2010 with most of this revenue coming in the second half of the year."
"Belo's automotive category was up 45 percent in the first quarter of 2010 versus the first quarter of 2009 and we expect the percentage increase in automotive to finish higher than that in the second quarter," Hendrickson added.
The full presentation and a replay of the Webcast are archived on Belo's Web site at www.belo.com.
About Belo Corp.
Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly- attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Treasury Operations, at 214-977-6835.