June 10, 2010

KING 5's School's Out Summer Food Drive Returns Nutritious Meals Needed for Thousands of School Kids on Summer Break

Call to Action Runs June 14th 18th

Seattle, WA Summer is a fun time for children to take a long break from school. It's also a time when many Western Washington school children who depend on free or reduced priced school meals go hungry.

KING 5's School's Out Summer Food Drive is back for a second year to bridge the gap when classrooms are empty and families turn to food banks for help in feeding their children. The demand is high. In the fall of 2008, 42% of all Washington school children signed up for free or reduced price school meals.

This KING 5 call to action, in partnership with sponsor Northwest Carpenters, is asking people to bring healthy kid food items or cash/checks to five Western Washington shopping malls beginning Monday, June 14th between 6AM and 3PM to boost the supplies at Northwest Harvest food banks. The School's Out collection sites include Northgate, Everett, Tacoma, Redmond and Tukwila.

"It's gratifying to see what happens when our community comes together for a great cause," said Pat Costello, Vice President / Station Manager of KING 5, KONG 6/16, Northwest Cable News, KING5.com and NWCN.com. "We sincerely hope that our summer food drive will make it possible so that no child in Western Washington goes hungry."

KING 5 School's Out Summer Food Drive
June 14th 18th (Donation Hours: 6:00 AM 3:00 PM)
Monday - Northgate Mall (Northgate Way & 5th Ave NE)
Tuesday Everett Mall (outside Sears just off Everett Mall Way)
Wednesday Tacoma Mall (b/w Sears & JC Penny's, near Krispy Kreme)
Thursday Redmond Town Center (Red Robin parking lot off NE 76th)
Friday Westfield Southcenter Mall (corner of Tukwila Parkway & 61st Ave S.)

Live summer food drive segments begin Monday, June 14th at 5:00 AM on KING 5 Morning News and 7:00 AM - 9:00 AM on KONG 6, and KING 5 News at Noon. Evening Magazine, at 7:00 PM and New Day Northwest at 11:00 AM, will have daily reminders. KING5.com will also have all the information online.

KING 5 news talent and volunteers will be at the various collection sites in addition to Seagals and the Seahawks drum band. Team mascots from the Seahawks, Thunderbirds, Everett Silvertips and Tacoma Rainiers will also make appearances.

Cash donations and checks are also encouraged. Northwest Harvest can feed a family of three a nutritious meal for just $0.67 cents.

Suggested food items include: small servings of applesauce or peaches, tomato/vegetable soups, instant oatmeal, cereal, energy bars, macaroni and cheese, packets of nuts, fruit juices and shelf stable milk.

About Belo
KING 5 is part of Belo Corp (BLC), one of the nation's largest pure-play, publicly-traded television companies that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com.