June 22, 2010
KTVK Drive Collects More Than 147,000 Bottles of Water
Donations will help Valley Homeless and Elderly Stay Hydrated this Summer
PHOENIX - KTVK 3TV's 4th Annual Bottled Water Drive in partnership with The Salvation Army collected more than 147,000 bottles of water and $21,509, a 25% increase over last year. Donations from the one-day drive supply The Salvation Army with the bottled water and resources needed to run its Extreme Heat and Hydration Project which works to hydrate, educate and provide referral assistance to the valley's homeless and elderly populations.
During the summer months, when the National Weather Service declares an extreme heat warning, members from The Salvation Army's Extreme Heat and Hydration Project respond by setting up hydration stations at 12 locations throughout the valley. In addition to the free standing hydration stations, Phoenix police cruisers are equipped with ice chests and bottled water to provide heat relief during their normal circulation of Phoenix. 3TV's bottled water drive provides all the water for these efforts.
3TV and The Salvation Army created the bottled water drive in 2007 in response to an increased number of heat-related deaths of homeless and senior citizens. In the first year, 90,000 bottles of water were collected by the end of the summer. Four years later, the one-day drive generated a total of 147,818 bottles of water all of which will go back out to the community.
"Because of the community's support many of our most vulnerable will have respite from the valley's unforgiving summer heat," said Col. Olin Hogan of The Salvation Army. "We wouldn't be able to provide this type of relief without the support of 3TV, our partners and our generous community."
Earlier this month The Salvation Army deployed their first extreme heat and hydration effort of the summer after the National Weather Service issued an excessive heat warning. In that first deployment more than 300 people were provided with chilled bottled water and respite from the heat.
The Salvation Army is still accepting bottled water donations throughout the summer. To organize a bottled water drive at your place of business or church contact The Salvation Army at 602-267-4170.
About KTVK and KASW
KTVK 3TV and its Phoenix sister station, KASW-CW6 are part of Belo Corp. KTVK produces 50+ hours of local news per week, more local news than most broadcast television stations in the U.S. KTVK's website,azfamily.com is the number one television station website in Arizona. One of the first 40 television stations to convert to high definition, KTVK leads the way in innovation, community involvement and local news and weather coverage delivered by the most popular on-air talent in the market. Its audience credits KTVK as being the community-minded station that most reflects the spirit of Arizona and its people. For more information about KTVK, contact: Blanca Esparza, Community Relations Manager, 602.207.3331, firstname.lastname@example.org
About Belo Corp.
Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.