August 23, 2010

WWL-TV Launches Friends of the Fishermen Program

NEW ORLEANS, LA - Donations are pouring in to WWL-TV's White Boot Friends of the Fishermen campaign launched on August 18th. The effort is comprised of commercials featuring Channel 4's Frank Davis, print ads and a web campaign on Dollars raised benefit the more than 30,000 families in the fishing industry who have been impacted by the BP oil spill.

On-air angler Frank Davis said, "For decades, I've worked with fishermen from Louisiana and across the Gulf Coast. They really are my friends. I know first-hand that the oil spill has hit them hard and continues to do so. This is one thing we can do to help them out and make a positive difference in the community. We are honored to be supporting them."

WWL-TV and partnered with Rouses Markets, the state's largest independent grocer and leading seafood retailer, the Louisiana Seafood Promotion and Marketing Board, and 50 Louisiana restaurants for the 3-week campaign. Customers can donate cash and checks at participating restaurants, which will run the gamut from fine dining, white tablecloth establishments to neighborhood po-boy places. People can also donate at any Rouses register by purchasing a paper white boot in the amount of $1 or $5. All money collected will be dispersed via non-profit organizations to licensed Louisiana and Mississippi fishermen.

"Rather than just asking people to send in checks to the fund, we are collecting at locations where local seafood is top of mind," said Donald Rouse. "These are the places where people purchase Louisiana and Gulf seafood, the restaurants and the supermarket."

WWL also partnered with Rouses on a community project called Stop Hunger, raising $500,000 in cash and food for Second Harvest Food Bank & Feeding America.

About Belo Corp.
WWL-TV is part of Belo Corp. (BLC), one of the nation's largest pure-play, publicly-traded television companies, that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at or by contacting Chris Merrifield, WWL-TV Creative Services Director at 504-529-5273.